Références Suggérées / Suggested References

Branding in general & Sports Marketing

Gestion de la marque en général / Branding in general

  • Aguirre-Rodriguez, A. (2014). ””Cultural factors that impact brand personification strategy effectiveness””. Psychology & Marketing, 31 (1): 70-83.
  • Aitken, R. and Campelo, A. (2011). “The four R’s of place branding”. Journal of Marketing Management, 27 (9-10): 913-933.
  • Albrecht, C.-M., C. Backhaus, H. Gurzki and D. M. Woisetschläger (2013). “Drivers of brand extension success: What really matters for luxury brands”. Psychology & Marketing, 30 (8): 647-659.
  • Balmer, J. M. (2012). “”Corporate brand management imperatives: Custodianship, credibility and calibration””. California Management Review, 54 (3): 6-33.
  • Basfirinci, C. (2013). ““Effect of brand origin on brand personality perceptions: An empirical analysis from Turkey””. Asia Pacific Journal of Marketing & Logistics, 25 (4): 539-560.
  • Bastos, W. and S. J. Levy (2012). ““A history of the concept of branding: Practice and theory””. Journal of Historical Research in Marketing, 4(3): 347-368.
  • Bendisch, F., Larsen, G. and Trueman, M. (2013). “Fame and fortune: A conceptual model of CEO brands”. European Journal of Marketing, 47 (3/4): 596-614.
  • Borin, N., J. Lindsey-Mullikin and R. Krishnan (2013). ““An analysis of consumer reactions to green stratégies””. Journal of Product & Brand Management, 22 (2): 118-128.
  • Buil, I., E. Martinez and L. de Chernatony (2013). “”The influence of brand equity on consumer responses””. Journal of Consumer Marketing, 30 (1): 62-74.
  • Chabowski, B. R., S. Samiee and G. T. M. Hult (2013). “A bibliometric analysis of the global branding literature and a research agenda”. Journal of International Business Studies, 44 (6): 622-634.
  • Choy, M. and J. I. Kim (2013). “”New brands diluting the personality of existing brands””. Journal of Brand Management, 20 (7): 590-607.
  • Cull, N. J. (2013). “The iron brand: Margaret Thatcher and public diplomacy”. Place Branding and Public Diplomacy, 9 (2): 67-70.
  • Dommer, S. L., V. Swaminathan and R. Ahluwalia (2013). “”Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands””. Journal of Consumer Research, 40 (4): 657-675.
  • Dos Santos, E. R. M. and Campo, M. L. R. (2014). “Destination branding: A reflective analysis of Brand Cape Verde”. Place Branding and Public Diplomacy, 10 (1): 87-102.
  • Eisend, M. and N. E. Stockburger-Sauer (2013). “Brand personality: A meta-analytic review of antecedents and consequences”. Marketing Letters, 24 (3): 205-216.
  • Eskine, K. J. and W. H. Locander (2014). ““A name you can trust? Personification effects are influenced by beliefs about company values””. Psychology & Marketing, 31 (1): 48-53.
  • Florek, M. and Kavaratzis, M. (2014). “From brand equity to place brand equity and from there to the place brand”. Place Branding and Public Diplomacy, 10 (2): 103-107.
  • Gartner, W. C. (2014).  “Brand equity in a tourism destination”. Place Branding and Public Diplomacy, 10 (2): 108-116.
  • Govers, R. (2013). “Why place branding is not about logos and slogans”. Place Branding and Public Diplomacy, 9 (2): 71-75.
  • Green, A., D. Grace and H. Perkins (2016). “City branding research and practice: An integrative review”. Journal of Brand Management, 23 (3): 252-272.
  • Gyrd-Jones, R., B. Merrilees and D. Miller (2013). “Revisiting the complexities of corporate branding: Issues, paradoxes, solutions”. Journal of Brand Management, 20 (7): 571-589.
  • Haarhoff, G. and N. Kleyn (2012). ““Open source brands and their online brand personality””. Journal of Brand Management, 20 (2): 104-114.
  • Hakala, U., J. Svensson and Z. Vincze (2012). “Consumer-based brand equity and top-of-mind awareness: A cross-country analysis”. Journal of Product & Brand Management, 21 (6): 439–451.
  • Hamelin, N., S. Nwankwo and R. E. Hadouchi (2013). “‘”Faking brands’: Consumer responses to counterfeiting””. Journal of Consumer Behaviour, 12 (3): 159-170.
  • Hillenbrand, P., A. Sarael, J. Cervantes and F. Barrios (2013). “Better branding: Brand names can influence consumer choice”. Journal of Product and Brand Management, 22 (4): 300-308.
  • Hsu, M.-C. (2013). “The management of sports tourism: A causal modeling test of the theory of planned behaviour”. International Journal of Management, 30 (2): 474-491.
  • Huber, F., F. Meyer, J. Vogel, A. Weihrauch and J. Hamprecht (2013). “”Endorser age and stereotypes: Consequences on brand age””. Journal of Business Research, 66 (2): 207-215.
  • Hussain, K. and K. A. Siddiqui (2016). “Dynamics of intergenerational influences on brand preferences in Pakistan: Brand-in-mind vs brand-in-hand”. Journal of Marketing Management and Consumer Behavior, 1 (3): 51-60.
  • Ilicic, J. and C. M. Webster (2013). “Celebrity co-branding partners as irrelevant brand information in advertisements”. Journal of Business Research, 66 (7): 941-947.
  • Johansson, J. K., C. V. Dimofte and S. K. Mazvancheryl (2012). ““The performance of global brands in the 2008 financial crisis: A test of two brand value measures””. International Journal of Research in Marketing, 29 (3): 235-245.
  • John, D. R. (2016). “Customer-based strategic brand management: Past progress and future challenges”. AMS Review, 6 (1–2): 17–22.
  • Jones, I. (2017). “‘He’s still the winner in my mind’: Maintaining the collective identity in sport through social creativity and group affirmation”. Journal of Consumer Culture, 17 (2): 303–320.
  • Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. London, UK: Kogan Page.
  • Keel, A. and R. Nataraajan (2012). “”Celebrity endorsements and beyond: New avenues for celebrity branding””. Psychology & Marketing, 29(9): 690-703.
  • Klink, R. R. and G. A. Athaide (2012). “”Creating brand personality with brand names””. Marketing Letters, 23 (1): 109-117.
  • Krishnan, V., U. Y. Sullivan, M. D. Groza and T. W. Aurand (2013). “The brand recall index: A metric for assessing value”. Journal of Consumer Marketing, 30 (5): 415 – 426.
  • Kum, D., L. Bergkvist, Y. H. Lee and S. M. Leong (2012). ““Brand personality inference: The moderating role of product meaning””. Journal of Marketing Management, 28 (11-12): 1291-1304.
  • Kyung, H. K., J. J. Byung, S. J. Hong, W. Lu and J. Jones (2012). ““Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image””. Journal of Business Research, 65(11): 1612-1617.
  • Laforet, S. and J. Chen (2012). “”Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice””. Journal of World Business, 47(1): 54-63.
  • Lambert, A. and J. Desmond (2013). “”Loyal now, but not forever! A study of narcissism and male consumer-brand relationships””. Psychology & Marketing, 30 (8): 690-706.
  • Lewi, G. and J. Lacoeuilhe (2012). Branding Management, 3rd Edition. Paris, France: Pearson Education.
  • Lundqvist, A., V. Liljander, J. Gummerus and A. Van Riel (2013). ““The impact of storytelling on the consumer brand experience: The case of a firm-originated story””. Journal of Brand Management, 20 (4): 283-297.
  • Matanda, T. and M. T. Ewing (2012). “”The process of global brand strategy development and regional implementation””. International Journal of Research in Marketing, 29 (1): 5-12.
  • O’Reilly, D. and F. Kerrigan (2013). “A view to a brand: Introducing the film brandscape”. European Journal of Marketing, 47 (5-6): 769-789.
  • Parmentier, M.-A., E. Fischer and A. R. Reuber (2013). “Positioning person brands in established organizational fields”. Academy of Marketing Science Journal, 41 (3): 373-387.
  • Pînzaru, F. (2012). “”From conjunctural urban storytelling to city branding: An empirical model for Bucharest””. Management Research and Practice, 4(2): 33-44.
  • Puzakova, M., H. Kwak and J. F. Rocereto (2013). “”When humanizing brands goes wrong: The detrimental effect of brand anthropomorphization amid product wrongdoings””. Journal of Marketing, 77 (3): 81-100.
  • Richelieu, A. and B. Korai (2012). ““The international expansion of religious organizations in Africa””. International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2): 144-155.
  • Rindell, A., T. Strandvik and K. Wilén (2013). “”Ethical consumers’ brand avoidance””. Journal of Product & Brand Management, 22 (7): 484-490.
  • Rojas-Mendez, J. I. (2013). “”The nation brand molecule””. Journal of Product & Brand Management, 22 (7): 462-472.
  • Romani, S., G. Gistri and S. Pace (2012). “”When counterfeits raise the appeal of luxury brands””. Marketing Letters, 23 (3): 807-824.
  • Smith, S. (2013). “”Conceptualising and evaluating experiences with brands on Facebook””. International Journal of Market Research, 55 (3): 357-374.
  • Spear, S. and S. Roper (2013). ““Using corporate stories to build the corporate brand: An impression management perspective””. Journal of Product & Brand Management, 22 (7): 491-501.
  • Sweetin, V. H., L. L. Knowles, J. H. Summey and K. S. McQueen (2013). “”Willingness-to-punish the corporate brand for corporate social irresponsibility””. Journal of Business Research, 66 (10): 1822-1830.
  • Tas, A. and A. E. Elif (2012). “”Key factors for student recruitment: The issue of university branding””. International Business Research, 5(10): 146-153.
  • Van Dijk, J., G. Antonides and N. Schillewaert (2014). “”Effects of co-creation claim on consumer brand perceptions and behavioural intentions””. International Journal of Consumer Studies, 38 (1): 110-118.
  • Visentin, M., M. Colucci and G. L. Marzocchi (2013). ““Brand measurement scales and underlying cognitive dimensions””. International Journal of Market Research, 55 (1): 43-57.
  • Wang, Y. and Y. Song (2013). “”Counterfeiting: Friend or foe of luxury brands? An examination of Chinese consumers’ attitudes toward counterfeit luxury brands””. Journal of Global Marketing, 26 (4): 173-187.
  • Xia, L. (2013). “”Effects of companies’ responses to consumer criticism in social media””. International Journal of Electronic Commerce, 17 (4): 73-99.
  • Zenker, S. (2014). “Measuring place brand equity with the advanced Brand Concept Map (aBCM) method”. Place Branding and Public Diplomacy, 10 (2): 158-166.

Marketing & Gestion du Sport / Sports Marketing & Sports Business

  • Abosag, I., S. Roper and D. Hind (2012). “Examining the relationship between brand emotion and brand extension among supporters of professional football clubs”. European Journal of Marketing, 46 (9): 1233-1251.
  • Agha, N. and Taks, M. (2015). “A theoretical comparison of the economic impact of large and small events”. International Journal of Sport Finance, 10 (3): 199-216.
  • Aral, A., Y. J. Ko and S. Ross (2014). “Branding athletes: Exploration and conceptualization of athlete brand image”. Sport Management Review, 17 (2): 97-106.
  • Barros, C. P., P. Wanke and O. Figueiredo (2015). “The Brazilian soccer championship: An efficiency analysis”. Applied Economics, 47 (9): 906-915.
  • Bean, C. and T. Forneris (2016). “Exploring stakeholders’ experiences of implementing an ice hockey programme for Inuit youth”. Journal of Sport for Development, 4 (6): 7-20.
  • Berman, M. N. (2015). “Promoting Values: A Comment on Catalyzing Fans”. Harvard Journal of Sports & Entertainment Law, 6 (1): 179-186.
  • Biscaia, R., A. Correia, S. Ross, A. Rosado and J. Maroco (2013). “Spectator-based brand equity in professional soccer”. Sport Marketing Quarterly, 22 (1): 20-32.
  • Blumrodt, J., D. Bryson and J. Flanagan (2012). “”European football teams’ CSR engagement impacts on customer-based brand equity””. Journal of Consumer Marketing, 29 (7): 482-493.
  • Brian, G. (2013). “Contributions of managerial levels: Comparing MLB and NFL”. Managerial and Decision Economics, 34 (6): 428-436.
  • Caiazza, R. and D. Audretsch (2015). “Can a sport mega-event support hosting city’s economic, socio-cultural and political development”. Tourism Management Perspectives, 14 (2015): 1-2.
  • Carlson, B. D. and D. T. Donavan (2013). “Human brands in sport: Athlete personality and identification”. Journal of Sport Management, 27 (3): 193-206.
  • Choe, Y., H.-Y. Park  and D.-K. Kim  (2016). “Holding or not holding a mega-event: Case of the F1 Korea Grand Prix”. Asia Pacific Journal of Tourism Research, (May): 1-11.
  • Cordery, C. J., D. Sim and R. F. Baskerville (2013). “Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs”. Sport Management Review, 16 (2): 186-199.
  • Cornish, A. N. and B. Larkin (2014). “Social media’s changing legal landscape provides cautionary tale of ‘Pinterest’ to sport marketers”. Sport Marketing Quarterly, 23 (1): 47-49.
  • Desbordes, M. and A. Richelieu (2012). Global Sport Marketing. Contemporary Issues and Practice. London, UK: Routledge Publishers.
  • Djaballah, M., Hautbois, C. and Desbordes, M. (2015). “Non-mega sporting events’ social impacts: A sensemaking approach of local governments’ perceptions and strategies”. European Sport Management Quarterly, 15 (1): 48-76.
  • Dotson, M. J., J. D. Clark, M. B. Suber and D. S. Dave (2013). “Millennials’ perceptions of spectator sports”. Services Marketing Quarterly, 34 (3): 215-230.
  • Eagleman, A. N. (2013). “Acceptance, motivations and usage of social media as a marketing communications tool amongst employees of sport national governing bodies”. Sport Management Review, 16 (4): 488-497.
  • Esson, D. J. (2012). “”Winter sport under a summer sun: The marketing of Sun Valley ski resort in the 1930s””. Journal of Historical Research in Marketing, 4 (4): 554-577.
  • Fillis, I. and C. Mackay (2014). “Moving beyond fan typologies: The impact of social integration on team loyalty in football”. Journal of Marketing Management, 30 (3-4): 334-363.
  • Frost, L., M. Lightbody and A. K. Halabi (2013). “Expanding social inclusion in community sports organizations: Evidence from rural Australian football clubs”. Journal of Sport Management, 27 (6): 453-466.
  • Gerke, A., N. Chanavat and M. Benson-Rea (2014). “How can country-of-origin image be leveraged to create global sporting goods brands?”. Sport Management Review, 17 (2): 174-189.
  • Gijsenberg, M. J. (2014). “Going for gold: Investigating the (non)sensense of increased advertising around major sports events”. International Journal of Research in Marketing, 31 (1): 2-15.
  • Giroux, M., F. Pons and L. Maltese (2017). “The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams”. International Journal of Sports Marketing and Sponsorship, 18 (2): 180-195.
  • Hiller, T. (2015). “The importance of players in teams of the German Bundesliga in the season 2012/2013 – A cooperative game theory approach”. Applied Economics Letters, 22 (4): 324-329.
  • Hovden, J. (2015). “Assesing the sociology of sport: On sport organizations and neoliberal discourses”. International Review for the Sociology of Sport, 50 (4-5): 472-476.
  • Hutchinson, M. and G. Bennett (2012). “”Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency””. Sport Management Review, 15(4): 434-447.
  • Kelly, S. J., T. B. Cornwell, L. V. Coote and A. R. McAlister (2012). ““Event-related advertising and the special case of sponsorship-linked advertising””. International Journal of Advertising, 31 (1): 15-37.
  • Kerr, A. K. and P. R. Emery (2014). “Beyond Tippekampen: The origins and maintenance of Scandinavian support for the Liverpool FC”. Soccer & Society, 17 (4): 512-526.
  • Kerwin, S., S. Warner, M. Walker and J. Stevens (2015). “Exploring sense of community among small-scale sport event volunteers”. European Sport Management Quarterly, 15 (1): 77-92.
  • Kim, J. W., M. Magnusen and Y. K. Kim (2014). “A critical review of theoretical and methodological issues in consumer satisfaction research and recommendations for future sport marketing”. Journal of Sport Management, 28 (3): 338-355.
  • Kim, J. W., J. D. James and Y. K. Kim (2013). “A model of the relationship among sport consumer motives, spectator commitment and bahavioral intentions”. Sport Management Review, 16 (2): 173-185.
  • Knott, B., A. Fyall and I. Jones (2015). “The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup”. Journal of Destination Marketing & Management, 4(1): 46-56.
  • Kuper, S. and S. Szymanski (2014). Soccernomics. Why England loses, why Spain, Germany and Brazil win, and why the US, Japan, Australia – and even Iraq – are destined to become the kings of the world’s most popular sport. New York, NY, USA: Nation Books, 446 pages.
  • Leach, S. and S. Szymanski (2015). “Making money out of football”. Scottish Journal of Political Economy, 62 (1): 25-50.
  • Lee, J. and M. Ferreira (2013). ““A role of team and organizational identification in the success of cause-related sport marketing””. Sport Management Review, 16 (2): 161-172.
  • Leopkey, B. and M. Parent (2015). “Stakeholder perspectives regarding the governance of legacy at the Olympic Games”. Annals of Leisure Research, 18 (4): 528-548.
  • Levin, A., J. Cobbs, F. Beasley and C. Manolis (2013). “Ad nauseam? Sports fans’ acceptance of commercial messages during televised sporting events”. Sport Marketing Quarterly, 22 (4): 193-202.
  • Li, H., W. Song and R. Collins (2013). “Post-event visits as the sources of marketing strategy sustainability: A conceptual approach”. Journal of Business Economics and Management, 15 (1): 74-95.
  • Li, X. and K. Kaplanidou (2013). ““The impact of the 2008 Beijing Olympic Games on China’s destination brand: A U.S.-based examination””. Journal of Hospitality & Tourism Research, 37 (2): 237-261.
  • MacKintosh, C., G. Cookson and G. Griggs (2014). “Reflections on the Ping! table tennis initiative”. International Journal of Public Sector Management, 27 (2): 128-139.
  • Meenaghan, T. and P. O’Sullivan (2013). ””Metrics in sponsorship research – Is credibility an issue?””. Psychology & Marketing, 30 (5): 408-416.
  • Messner, M. and M.-A. Reinhard (2012). “”Effects of strategic exiting from sponsorship after negative event publicity””. Psychology & Marketing, 29(4): 240-256.
  • Minowa, Y. and T. H. Witkowski (2012). “”Spectator consumption practices at the Roman Games””. Journal of Historical Research in Marketing, 4 (4): 510-531.
  • Mullin, B. J., S. Hardy and W. A. Sutton (2014). Sport Marketing, 4th Edition. Champaign, Illinois, USA: Human Kinetics.
  • Nishio, T. (2014). “The constraint factors of potential international sports fan tourists”. Journal of Vacation Marketing, 20 (2): 137-147.
  • Nowy, T., P. Wicker, S. Feiler and C. Breuer (2015). “Organizational performance of nonprofits and for-profit organizations”. European Sport Management Quarterly, 15 (2): 155-175.
  • Pantzalis, C. and J. C. Park (2014). “Exuberance out of left field: Do sports results cause investors to take their eyes off the ball?”. Journal of Economic Behavior & Organization, 107: 760-780.
  • Parris, D. L., S. L. Shapiro, J. W. Peachey, J. Bowers and A. Bouchet (2015). “More than competition: Exploring stakeholder identities at a grassroots cause-related sporting event”. International Review on Public and Non-Profit Marketing, 12 (2): 115-140.
  • Penna, D. and P. Guenzi (2014). “How to use a sponsorship Platform to support an international master brand strategy: The UniCredit UEFA Champions League sponsorship”. Journal of Brand Management, 21 (2): 133-149.
  • Pritchard, M. P. and R. Burton (2014). “Ethical failures in sport business: Directions for research”. Sport Marketing Quarterly, 23 (2): 86-99.
  • Potwarka, L. R., R. Nunkoo and R. E. McCarville (2014). “Understanding television viewership of a mega event: The case of the 2010 Winter Olympics”. Journal of Hospitality Marketing & Management, 23 (5): 536-563.
  • Ramchandani, G., T. Kokolakakis and R. Coleman (2014). “Factors influencing the inspirational effect of major sports events on audience sport participation behaviour”. World Leisure Journal, 56 (3): 220-235.
  • Reddy, S. K., A. Stam and P. J. Agrell (2015). “Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball”. International Journal of Business and Social Research, 5 (1): 63-89.
  • Richelieu, A. (2016). “Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport”. Journal of Brand Strategy, 5 (1): 1-14.
  • Seo, Y. (2013). “Electronic sports: A new marketing landscape of the experience economy”. Journal of Marketing Management, 29 (13-14): 1542-1560.
  • Shroeder, A. and L. Pennington-Gray (2014). “Perceptions of crime at the Olympic Games: What role does media, travel advisories and social media play?”. Journal of Vacation Marketing, 20 (3): 225-237.
  • Smith, A. (2014). “Leveraging sport mega-events: New model or convenient justification?” Journal of Policy Research in Tourism, Leisure and Events, 6 (1): 15–30.
  • Soderman, S. (2013). Football and Management: Comparisons between Sport and Enterprise. London, UK: Palgrave Macmillan, 304 pages.
  • Sotiriadou, P. (2013). “Sport development planning: The Sunny Golf Club”. Sport Management Review, 16 (4): 514-523.
  • Spais, G. S. and M. A. Johnston (2014). “The evolution of scholarly research on sponsorship: Expectations about the future of this research domain”. Journal of Promotion Management, 20 (3): 267-290.
  • Stenling, C. (2013). “The introduction of drive-in sport in community sport organizations as an example of organizational non-change”. Journal of Sport Management, 27 (6): 497-509.
  • Taks, M., Chalip, L. and Green, B. C. (Eds.) (2016). Impacts and strategic outcomes from non-mega sport events for local communities. London, UK: Routledge.
  • Tong, X. and C. Li (2013). ””Impact of brand personality and consumer ethnocentrism in China’s sportswear market””. Asia Pacific Journal of Marketing & Logistics, 25 (3): 491-509.
  • Tsiotsou, R. H. (2013). “Sport team loyalty: Integrating relationship marketing and a hierarchy of effects”. Journal of Services Marketing, 27 (6): 458-471.
  • Weiss, T. and S. Schiele (2013). “Virtual worlds in competitive contexts: Analyzing eSports consumer needs”. Electronic Markets, 23 (4): 307-316.
  • Wicker, P. and C. Breuer (2014). “Exploring the organizational capacity and organizational problems of disability sport clubs in Germany using matched pairs analysis”. Sport Management Review, 17 (1): 23-34.
  • Wicker, P. and C. Breuer (2015). “How the economic and financial situation of the community affects sport clubs’ resources: Evidence from multi-level models”. International Journal of Financial Studies, 3 (1): 31-48.
  • Wu, D. G. and L. Chalip (2013). “Expected price and user image for branded and co-branded sports apparel”. Sport Marketing Quarterly, 22 (3): 138-151.
  • Yoshida, M. and B. Gordon (2012). “”Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context””. Sport Management Review, 15(4): 389-403.