Suggested References

Branding in general & Sports Marketing

Branding in general

 

  • Aguirre-Rodriguez, A. (2014). ””Cultural factors that impact brand personification strategy effectiveness””. Psychology & Marketing, 31 (1): 70-83.
  • Aitken, R. and Campelo, A. (2011). “The four R’s of place branding”. Journal of Marketing Management, 27 (9-10): 913-933.
  • Albrecht, C.-M., C. Backhaus, H. Gurzki and D. M. Woisetschläger (2013). “Drivers of brand extension success: What really matters for luxury brands”. Psychology & Marketing, 30 (8): 647-659.
  • Balmer, J. M. (2012). “”Corporate brand management imperatives: Custodianship, credibility and calibration””. California Management Review, 54 (3): 6-33.
  • Basfirinci, C. (2013). ““Effect of brand origin on brand personality perceptions: An empirical analysis from Turkey””. Asia Pacific Journal of Marketing & Logistics, 25 (4): 539-560.
  • Bastos, W. and S. J. Levy (2012). ““A history of the concept of branding: Practice and theory””. Journal of Historical Research in Marketing, 4(3): 347-368.
  • Bendisch, F., Larsen, G. and Trueman, M. (2013). “Fame and fortune: A conceptual model of CEO brands”. European Journal of Marketing, 47 (3/4): 596-614.
  • Borin, N., J. Lindsey-Mullikin and R. Krishnan (2013). ““An analysis of consumer reactions to green stratégies””. Journal of Product & Brand Management, 22 (2): 118-128.
  • Buil, I., E. Martinez and L. de Chernatony (2013). “”The influence of brand equity on consumer responses””. Journal of Consumer Marketing, 30 (1): 62-74.
  • Chabowski, B. R., S. Samiee and G. T. M. Hult (2013). “A bibliometric analysis of the global branding literature and a research agenda”. Journal of International Business Studies, 44 (6): 622-634.
  • Choy, M. and J. I. Kim (2013). “”New brands diluting the personality of existing brands””. Journal of Brand Management, 20 (7): 590-607.
  • Cull, N. J. (2013). “The iron brand: Margaret Thatcher and public diplomacy”. Place Branding and Public Diplomacy, 9 (2): 67-70.
  • Dommer, S. L., V. Swaminathan and R. Ahluwalia (2013). “”Using differentiated brands to deflect exclusion and protect inclusion: The moderating role of self-esteem on attachment to differentiated brands””. Journal of Consumer Research, 40 (4): 657-675.
  • Dos Santos, E. R. M. and Campo, M. L. R. (2014). “Destination branding: A reflective analysis of Brand Cape Verde”. Place Branding and Public Diplomacy, 10 (1): 87-102.
  • Eisend, M. and N. E. Stockburger-Sauer (2013). “Brand personality: A meta-analytic review of antecedents and consequences”. Marketing Letters, 24 (3): 205-216.
  • Eskine, K. J. and W. H. Locander (2014). ““A name you can trust? Personification effects are influenced by beliefs about company values””. Psychology & Marketing, 31 (1): 48-53.
  • Florek, M. and Kavaratzis, M. (2014). “From brand equity to place brand equity and from there to the place brand”. Place Branding and Public Diplomacy, 10 (2): 103-107.
  • Govers, R. (2013). “Why place branding is not about logos and slogans”. Place Branding and Public Diplomacy, 9 (2): 71-75.
  • Gyrd-Jones, R., B. Merrilees and D. Miller (2013). “Revisiting the complexities of corporate branding: Issues, paradoxes, solutions”. Journal of Brand Management, 20 (7): 571-589.
  • Haarhoff, G. and N. Kleyn (2012). ““Open source brands and their online brand personality””. Journal of Brand Management, 20 (2): 104-114.
  • Hakala, U., J. Svensson and Z. Vincze (2012). “Consumer-based brand equity and top-of-mind awareness: A cross-country analysis”. Journal of Product & Brand Management, 21 (6): 439–451.
  • Hamelin, N., S. Nwankwo and R. E. Hadouchi (2013). “‘”Faking brands’: Consumer responses to counterfeiting””. Journal of Consumer Behaviour, 12 (3): 159-170.
  • Hillenbrand, P., A. Sarael, J. Cervantes and F. Barrios (2013). “Better branding: Brand names can influence consumer choice”. Journal of Product and Brand Management, 22 (4): 300-308.
  • Huber, F., F. Meyer, J. Vogel, A. Weihrauch and J. Hamprecht (2013). “”Endorser age and stereotypes: Consequences on brand age””. Journal of Business Research, 66 (2): 207-215.
  • Ilicic, J. and C. M. Webster (2013). “Celebrity co-branding partners as irrelevant brand information in advertisements”. Journal of Business Research, 66 (7): 941-947.
  • Johansson, J. K., C. V. Dimofte and S. K. Mazvancheryl (2012). ““The performance of global brands in the 2008 financial crisis: A test of two brand value measures””. International Journal of Research in Marketing, 29 (3): 235-245.
  • Kapferer, J.-N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. London, UK: Kogan Page.
  • Keel, A. and R. Nataraajan (2012). “”Celebrity endorsements and beyond: New avenues for celebrity branding””. Psychology & Marketing, 29(9): 690-703.
  • Klink, R. R. and G. A. Athaide (2012). “”Creating brand personality with brand names””. Marketing Letters, 23 (1): 109-117.
  • Krishnan, V., U. Y. Sullivan, M. D. Groza and T. W. Aurand (2013). “The brand recall index: A metric for assessing value”. Journal of Consumer Marketing, 30 (5): 415 – 426.
  • Kum, D., L. Bergkvist, Y. H. Lee and S. M. Leong (2012). ““Brand personality inference: The moderating role of product meaning””. Journal of Marketing Management, 28 (11-12): 1291-1304.
  • Kyung, H. K., J. J. Byung, S. J. Hong, W. Lu and J. Jones (2012). ““Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image””. Journal of Business Research, 65(11): 1612-1617.
  • Laforet, S. and J. Chen (2012). “”Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice””. Journal of World Business, 47(1): 54-63.
  • Lambert, A. and J. Desmond (2013). “”Loyal now, but not forever! A study of narcissism and male consumer-brand relationships””. Psychology & Marketing, 30 (8): 690-706.
  • Lewi, G. and J. Lacoeuilhe (2012). Branding Management, 3rd Edition. Paris, France: Pearson Education.
  • Lundqvist, A., V. Liljander, J. Gummerus and A. Van Riel (2013). ““The impact of storytelling on the consumer brand experience: The case of a firm-originated story””. Journal of Brand Management, 20 (4): 283-297.
  • Matanda, T. and M. T. Ewing (2012). “”The process of global brand strategy development and regional implementation””. International Journal of Research in Marketing, 29 (1): 5-12.
  • O’Reilly, D. and F. Kerrigan (2013). “A view to a brand: Introducing the film brandscape”. European Journal of Marketing, 47 (5-6): 769-789.
  • Parmentier, M.-A., E. Fischer and A. R. Reuber (2013). “Positioning person brands in established organizational fields”. Academy of Marketing Science Journal, 41 (3): 373-387.
  • Pînzaru, F. (2012). “”From conjunctural urban storytelling to city branding: An empirical model for Bucharest””. Management Research and Practice, 4(2): 33-44.
  • Puzakova, M., H. Kwak and J. F. Rocereto (2013). “”When humanizing brands goes wrong: The detrimental effect of brand anthropomorphization amid product wrongdoings””. Journal of Marketing, 77 (3): 81-100.
  • Richelieu, A. and B. Korai (2012). ““The international expansion of religious organizations in Africa””. International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2): 144-155.
  • Rindell, A., T. Strandvik and K. Wilén (2013). “”Ethical consumers’ brand avoidance””. Journal of Product & Brand Management, 22 (7): 484-490.
  • Rojas-Mendez, J. I. (2013). “”The nation brand molecule””. Journal of Product & Brand Management, 22 (7): 462-472.
  • Romani, S., G. Gistri and S. Pace (2012). “”When counterfeits raise the appeal of luxury brands””. Marketing Letters, 23 (3): 807-824.
  • Smith, S. (2013). “”Conceptualising and evaluating experiences with brands on Facebook””. International Journal of Market Research, 55 (3): 357-374.
  • Spear, S. and S. Roper (2013). ““Using corporate stories to build the corporate brand: An impression management perspective””. Journal of Product & Brand Management, 22 (7): 491-501.
  • Sweetin, V. H., L. L. Knowles, J. H. Summey and K. S. McQueen (2013). “”Willingness-to-punish the corporate brand for corporate social irresponsibility””. Journal of Business Research, 66 (10): 1822-1830.
  • Tas, A. and A. E. Elif (2012). “”Key factors for student recruitment: The issue of university branding””. International Business Research, 5(10): 146-153.
  • Van Dijk, J., G. Antonides and N. Schillewaert (2014). “”Effects of co-creation claim on consumer brand perceptions and behavioural intentions””. International Journal of Consumer Studies, 38 (1): 110-118.
  • Visentin, M., M. Colucci and G. L. Marzocchi (2013). ““Brand measurement scales and underlying cognitive dimensions””. International Journal of Market Research, 55 (1): 43-57.
  • Wang, Y. and Y. Song (2013). “”Counterfeiting: Friend or foe of luxury brands? An examination of Chinese consumers’ attitudes toward counterfeit luxury brands””. Journal of Global Marketing, 26 (4): 173-187.
  • Xia, L. (2013). “”Effects of companies’ responses to consumer criticism in social media””. International Journal of Electronic Commerce, 17 (4): 73-99.
  • Zenker, S. (2014). “Measuring place brand equity with the advanced Brand Concept Map (aBCM) method”. Place Branding and Public Diplomacy, 10 (2): 158-166.

 

Sports Marketing & Sports Business

 

  • Abosag, I., S. Roper and D. Hind (2012). “Examining the relationship between brand emotion and brand extension among supporters of professional football clubs”. European Journal of Marketing, 46 (9): 1233-1251.
  • Agha, N. and Taks, M. (2015). “A theoretical comparison of the economic impact of large and small events”. International Journal of Sport Finance, 10 (3): 199-216.
  • Aral, A., Y. J. Ko and S. Ross (2014). “Branding athletes: Exploration and conceptualization of athlete brand image”. Sport Management Review, 17 (2): 97-106.
  • Barros, C. P., P. Wanke and O. Figueiredo (2015). “The Brazilian soccer championship: An efficiency analysis”. Applied Economics, 47 (9): 906-915.
  • Berman, M. N. (2015). “Promoting Values: A Comment on Catalyzing Fans”. Harvard Journal of Sports & Entertainment Law, 6 (1): 179-186.
  • Biscaia, R., A. Correia, S. Ross, A. Rosado and J. Maroco (2013). “Spectator-based brand equity in professional soccer”. Sport Marketing Quarterly, 22 (1): 20-32.
  • Blumrodt, J., D. Bryson and J. Flanagan (2012). “”European football teams’ CSR engagement impacts on customer-based brand equity””. Journal of Consumer Marketing, 29 (7): 482-493.
  • Brian, G. (2013). “Contributions of managerial levels: Comparing MLB and NFL”. Managerial and Decision Economics, 34 (6): 428-436.
  • Caiazza, R. and D. Audretsch (2015). “Can a sport mega-event support hosting city’s economic, socio-cultural and political development”. Tourism Management Perspectives, 14 (2015): 1-2.
  • Carlson, B. D. and D. T. Donavan (2013). “Human brands in sport: Athlete personality and identification”. Journal of Sport Management, 27 (3): 193-206.
  • Choe, Y., H.-Y. Park  and D.-K. Kim  (2016). “Holding or not holding a mega-event: Case of the F1 Korea Grand Prix”. Asia Pacific Journal of Tourism Research, (May): 1-11.
  • Cordery, C. J., D. Sim and R. F. Baskerville (2013). “Three models, one goal: Assessing financial vulnerability in New Zealand amateur sports clubs”. Sport Management Review, 16 (2): 186-199.
  • Cornish, A. N. and B. Larkin (2014). “Social media’s changing legal landscape provides cautionary tale of ‘Pinterest’ to sport marketers”. Sport Marketing Quarterly, 23 (1): 47-49.
  • Desbordes, M. and A. Richelieu (2012). Global Sport Marketing. Contemporary Issues and Practice. London, UK: Routledge Publishers.
  • Djaballah, M., Hautbois, C. and Desbordes, M. (2015). “Non-mega sporting events’ social impacts: A sensemaking approach of local governments’ perceptions and strategies”. European Sport Management Quarterly, 15 (1): 48-76.
  • Dotson, M. J., J. D. Clark, M. B. Suber and D. S. Dave (2013). “Millennials’ perceptions of spectator sports”. Services Marketing Quarterly, 34 (3): 215-230.
  • Eagleman, A. N. (2013). “Acceptance, motivations and usage of social media as a marketing communications tool amongst employees of sport national governing bodies”. Sport Management Review, 16 (4): 488-497.
  • Esson, D. J. (2012). “”Winter sport under a summer sun: The marketing of Sun Valley ski resort in the 1930s””. Journal of Historical Research in Marketing, 4 (4): 554-577.
  • Fillis, I. and C. Mackay (2014). “Moving beyond fan typologies: The impact of social integration on team loyalty in football”. Journal of Marketing Management, 30 (3-4): 334-363.
  • Frost, L., M. Lightbody and A. K. Halabi (2013). “Expanding social inclusion in community sports organizations: Evidence from rural Australian football clubs”. Journal of Sport Management, 27 (6): 453-466.
  • Gartner, W. C. (2014).  “Brand equity in a tourism destination”. Place Branding and Public Diplomacy, 10 (2): 108-116.
  • Gerke, A., N. Chanavat and M. Benson-Rea (2014). “How can country-of-origin image be leveraged to create global sporting goods brands?”. Sport Management Review, 17 (2): 174-189.
  • Gijsenberg, M. J. (2014). “Going for gold: Investigating the (non)sensense of increased advertising around major sports events”. International Journal of Research in Marketing, 31 (1): 2-15.
  • Hiller, T. (2015). “The importance of players in teams of the German Bundesliga in the season 2012/2013 – A cooperative game theory approach”. Applied Economics Letters, 22 (4): 324-329.
  • Hovden, J. (2015). “Assesing the sociology of sport: On sport organizations and neoliberal discourses”. International Review for the Sociology of Sport, 50 (4-5): 472-476.
  • Hsu, M.-C. (2013). “The management of sports tourism: A causal modeling test of the theory of planned behaviour”. International Journal of Management, 30 (2): 474-491.
  • Hutchinson, M. and G. Bennett (2012). “”Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency””. Sport Management Review, 15(4): 434-447.
  • Kelly, S. J., T. B. Cornwell, L. V. Coote and A. R. McAlister (2012). ““Event-related advertising and the special case of sponsorship-linked advertising””. International Journal of Advertising, 31 (1): 15-37.
  • Kerwin, S., S. Warner, M. Walker and J. Stevens (2015). “Exploring sense of community among small-scale sport event volunteers”. European Sport Management Quarterly, 15 (1): 77-92.
  • Kim, J. W., M. Magnusen and Y. K. Kim (2014). “A critical review of theoretical and methodological issues in consumer satisfaction research and recommendations for future sport marketing”. Journal of Sport Management, 28 (3): 338-355.
  • Kim, J. W., J. D. James and Y. K. Kim (2013). “A model of the relationship among sport consumer motives, spectator commitment and bahavioral intentions”. Sport Management Review, 16 (2): 173-185.
  • Knott, B., A. Fyall and I. Jones (2015). “The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup”. Journal of Destination Marketing & Management, 4(1): 46-56.
  • Kuper, S. and S. Szymanski (2014). Soccernomics. Why England loses, why Spain, Germany and Brazil win, and why the US, Japan, Australia – and even Iraq – are destined to become the kings of the world’s most popular sport. New York, NY, USA: Nation Books, 446 pages.
  • Leach, S. and S. Szymanski (2015). “Making money out of football”. Scottish Journal of Political Economy, 62 (1): 25-50.
  • Lee, J. and M. Ferreira (2013). ““A role of team and organizational identification in the success of cause-related sport marketing””. Sport Management Review, 16 (2): 161-172.
  • Leopkey, B. and M. Parent (2015). “Stakeholder perspectives regarding the governance of legacy at the Olympic Games”. Annals of Leisure Research, 18 (4): 528-548.
  • Levin, A., J. Cobbs, F. Beasley and C. Manolis (2013). “Ad nauseam? Sports fans’ acceptance of commercial messages during televised sporting events”. Sport Marketing Quarterly, 22 (4): 193-202.
  • Li, H., W. Song and R. Collins (2013). “Post-event visits as the sources of marketing strategy sustainability: A conceptual approach”. Journal of Business Economics and Management, 15 (1): 74-95.
  • Li, X. and K. Kaplanidou (2013). ““The impact of the 2008 Beijing Olympic Games on China’s destination brand: A U.S.-based examination””. Journal of Hospitality & Tourism Research, 37 (2): 237-261.
  • MacKintosh, C., G. Cookson and G. Griggs (2014). “Reflections on the Ping! table tennis initiative”. International Journal of Public Sector Management, 27 (2): 128-139.
  • Meenaghan, T. and P. O’Sullivan (2013). ””Metrics in sponsorship research – Is credibility an issue?””. Psychology & Marketing, 30 (5): 408-416.
  • Messner, M. and M.-A. Reinhard (2012). “”Effects of strategic exiting from sponsorship after negative event publicity””. Psychology & Marketing, 29(4): 240-256.
  • Minowa, Y. and T. H. Witkowski (2012). “”Spectator consumption practices at the Roman Games””. Journal of Historical Research in Marketing, 4 (4): 510-531.
  • Mullin, B. J., S. Hardy and W. A. Sutton (2014). Sport Marketing, 4th Edition. Champaign, Illinois, USA: Human Kinetics.
  • Nishio, T. (2014). “The constraint factors of potential international sports fan tourists”. Journal of Vacation Marketing, 20 (2): 137-147.
  • Nowy, T., P. Wicker, S. Feiler and C. Breuer (2015). “Organizational performance of nonprofits and for-profit organizations”. European Sport Management Quarterly, 15 (2): 155-175.
  • Pantzalis, C. and J. C. Park (2014). “Exuberance out of left field: Do sports results cause investors to take their eyes off the ball?”. Journal of Economic Behavior & Organization, 107: 760-780.
  • Parris, D. L., S. L. Shapiro, J. W. Peachey, J. Bowers and A. Bouchet (2015). “More than competition: Exploring stakeholder identities at a grassroots cause-related sporting event”. International Review on Public and Non-Profit Marketing, 12 (2): 115-140.
  • Penna, D. and P. Guenzi (2014). “How to use a sponsorship Platform to support an international master brand strategy: The UniCredit UEFA Champions League sponsorship”. Journal of Brand Management, 21 (2): 133-149.
  • Pritchard, M. P. and R. Burton (2014). “Ethical failures in sport business: Directions for research”. Sport Marketing Quarterly, 23 (2): 86-99.
  • Potwarka, L. R., R. Nunkoo and R. E. McCarville (2014). “Understanding television viewership of a mega event: The case of the 2010 Winter Olympics”. Journal of Hospitality Marketing & Management, 23 (5): 536-563.
  • Ramchandani, G., T. Kokolakakis and R. Coleman (2014). “Factors influencing the inspirational effect of major sports events on audience sport participation behaviour”. World Leisure Journal, 56 (3): 220-235.
  • Reddy, S. K., A. Stam and P. J. Agrell (2015). “Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball”. International Journal of Business and Social Research, 5 (1): 63-89.
  • Richelieu, A. (2016). “Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport”. Journal of Brand Strategy, 5 (1): 1-14.
  • Seo, Y. (2013). “Electronic sports: A new marketing landscape of the experience economy”. Journal of Marketing Management, 29 (13-14): 1542-1560.
  • Shroeder, A. and L. Pennington-Gray (2014). “Perceptions of crime at the Olympic Games: What role does media, travel advisories and social media play?”. Journal of Vacation Marketing, 20 (3): 225-237.
  • Smith, A. (2014). “Leveraging sport mega-events: New model or convenient justification?” Journal of Policy Research in Tourism, Leisure and Events, 6 (1): 15–30.
  • Soderman, S. (2013). Football and Management: Comparisons between Sport and Enterprise. London, UK: Palgrave Macmillan, 304 pages.
  • Sotiriadou, P. (2013). “Sport development planning: The Sunny Golf Club”. Sport Management Review, 16 (4): 514-523.
  • Spais, G. S. and M. A. Johnston (2014). “The evolution of scholarly research on sponsorship: Expectations about the future of this research domain”. Journal of Promotion Management, 20 (3): 267-290.
  • Stenling, C. (2013). “The introduction of drive-in sport in community sport organizations as an example of organizational non-change”. Journal of Sport Management, 27 (6): 497-509.
  • Taks, M., Chalip, L. and Green, B. C. (Eds.) (2016). Impacts and strategic outcomes from non-mega sport events for local communities. London, UK: Routledge.
  • Tong, X. and C. Li (2013). ””Impact of brand personality and consumer ethnocentrism in China’s sportswear market””. Asia Pacific Journal of Marketing & Logistics, 25 (3): 491-509.
  • Tsiotsou, R. H. (2013). “Sport team loyalty: Integrating relationship marketing and a hierarchy of effects”. Journal of Services Marketing, 27 (6): 458-471.
  • Weiss, T. and S. Schiele (2013). “Virtual worlds in competitive contexts: Analyzing eSports consumer needs”. Electronic Markets, 23 (4): 307-316.
  • Wicker, P. and C. Breuer (2014). “Exploring the organizational capacity and organizational problems of disability sport clubs in Germany using matched pairs analysis”. Sport Management Review, 17 (1): 23-34.
  • Wicker, P. and C. Breuer (2015). “How the economic and financial situation of the community affects sport clubs’ resources: Evidence from multi-level models”. International Journal of Financial Studies, 3 (1): 31-48.
  • Wu, D. G. and L. Chalip (2013). “Expected price and user image for branded and co-branded sports apparel”. Sport Marketing Quarterly, 22 (3): 138-151.
  • Yoshida, M. and B. Gordon (2012). “”Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context””. Sport Management Review, 15(4): 389-403.