Publications Upon Invitation

Here is a sample of my publications upon invitation:

  • The Changing World of Sport in the Province of Quebec. In D. Taras and C. Waddell (Eds.), How Canadians Communicate About Sports. Athabaska, Alberta, Canada: Athabaska University Press, 2016.
  • Sports Marketing. Co-author with Dr. Michel Desbordes, ISC Paris, and Dr. Guojun Zeng, Sun Yat-Sen University, China. Guangzhou, China: Sun Yat-Sen University Press, 2014.
  • “Global Sport Marketing”. Co-author with Michel Desbordes, ISC Paris. London, Great Britain: Routledge Publishers, 2012.
  • “Neo Sports Marketing”. Co-author with Michel Desbordes, ISC Paris. Brussels, Belgium: De Boeck Publishers, 2011.
  • “[The state of football in] North America”. In S. Chadwick and S. Hamil (Eds.), Managing football: An international perspective. London: Elsevier, 2009, Chapter 20, pp. 357-371. Co-author with Frank Pons, Université Laval.
  • “Creating and branding sport products”. Chap. 3 in S. Chadwick (Ed.), Sport Marketing. London: Henry Stewart Talks, 2008.
  • “Le sport comme levier de marque d’une équipe et d’une ville: Le cas des Canadiens de Montréal”. In C. Hautbois and M. Desbordes (Eds.), Sport et Marketing Public. Paris: Economica, 2008, pp. 127-141.
  • “Combiner gestion de la marque et relations publiques dans une démarche stratégique: Le cas du Rouge et Or de l’Université Laval au Canada”. In C. Hautbois and M. Desbordes (Eds.), Sport et Marketing Public. Paris: Economica, 2008, pp. 237-253.
  • “Branding sport teams in a competitive context: A look at team branding strategies in the National Hockey League”. Chap. 2 in S. Chadwick and D. Arthur (Eds.), International Cases in the Business of Sport. London: Elsevier Publishers, 2007, pp. 13-29. First author with Frank Pons, Université Laval.
  • “The beginning of a new beginning? How to expand soccer in Canada – A look at the federation and one club”. Chap. in M. Desbordes (Ed.), Marketing and Football: An International Perspective. Paris: Elsevier Publishers, October 2006, pp. 433-464.
  • “The post-modern concept in action: The case of New Era”. Romanian Journal of Marketing, October 2006, pp. 42-51. First author with Christèle Boulaire, Université Laval.