Peer Reviewed Publications

Here is a sample of my peer reviewed articles and book chapters:

 

  • Sanctioning, qualifying, and manipulating: Understanding dramatic phases in President’s letters. Society and Business Review, 2017. Co-author with Andrew Webb, PhD. In press. (abstract)
  • Innovations in Major League Baseball catalyzing factors: When winning is not enough. International Journal of Sport Management and Marketing, 17 (3), 2017, pp. 220-236. First author with Andrew Webb, PhD. (abstract)
  • Making small sports clubs manageable and economically sustainable - A study on clay target shooting in Italy. Managing Sport and Leisure, 21 (5), 2016, pp. 283–299. Second author with Dr. Fabio Musso and Dr. Barbara Francioni, Carlo Bo University, Urbino, Italy. (abstract)
  • Carrying excess baggage? Considerations for social sport for development businesses. Social Business, 6 (2), 2016, pp. 153-174. First author with Andrew Webb, PhD candidate, Université Laval. (abstract)
  • Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport’ (IMSIS). Journal of Brand Strategy, 5 (2), 2016, pp. 218-231. Sole author. (abstract)
  • Sport for development and peace in action: Building facts for funding. Journal of Sport & Social Issues, 40 (5), 2016, pp. 432-456. Co-author with Andrew Webb, PhD candidate, Université Laval. (abstract)
  • East Asian College Consumer Decision-Making Styles for Sport Products”. Sport Business and Management: An International Journal, 5 (3), 2015, pp. 259-275. Co-author with Sungwon Bae, William Paterson University, Doris Lu Anderson, California State University in Long Beach and J. Fujimoto, Osaka University. (abstract)
  • Sport for Development and Peace: Snakes and Ladders. Qualitative Market Research, 18 (3), 2015, pp. 278-297. Co-author with Andrew Webb, PhD candidate, Université Laval. (abstract)
  • Long gone the glory days - Is branding of any help? The case of formerly successful European football teams. Sport Business and Management: An International Journal, 4 (4), 2014, pp. 284-297. First author with Stéphanie Lessard, PhD candidate, Université Laval. (abstract)
  • “The consumption experience of Tim Hortons’ coffee fans”. Qualitative Market Research, 17 (3), 2014, pp. 192-208. First author with Bernard Korai, PhD candidate, Université Laval. (abstract)
  • “The strategic management of the brand in the world of sport”. Journal of Brand Strategy, 2 (4), 2014, pp. 403-415. Sole author. (abstract)
  • “The strategic leverage of branding in the world of sports business”. Revue Internationale de Gestion, 38 (4), 2013, pp. 6-15. Sole author.
  • “Internationalisation of sports teams brands: The consumers’ perspective”. International Journal of Business and Globalisation, 11 (1), 2013, pp. 1-18. Co-author with Marilyn Giroux, PhD candidate, Concordia University, and Dr. Frank Pons, Université Laval. (abstract)
  • “Sports teams and equipment manufacturers going international: The strategic leverage of co-branding”. Sport, Business & Management: An International Journal, 3 (1), 2013, pp. 63-77. First author with Michel Desbordes, Paris Sud XI and ISC Paris. (abstract)
  • “Branding as a communications strategy: A framework for desired brand identity”. Journal of Brand Management, 19 (8), 2012, pp. 712-734. Second author with François Robichaud and Robert Kozak, University of British Columbia. (abstract)
  • “The international expansion of religious organizations in Africa”. International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2), 2012, pp. 144-155. First author with Bernard Korai, PhD candidate, Université Laval. (abstract)
  • “Identity and sport: Young French Canadians and the Montréal Canadiens hockey club”. Sport, Business & Management: An International Journal, 2 (2), 2012, pp. 127-136. First author with Bernard Korai, PhD candidate, Université Laval. (abstract)
  • “How strong is my sports brand? The case of the Montréal Canadiens Hockey Club”. Journal of Sponsorship, 4 (4), 2011, pp. 353-365. First author with Frank Pons, Université Laval. (abstract)
  • “Football brand management: Minor League vs. Champions League”. Journal of Sponsorship, 4 (2), 2011, pp. 178-189. First author with Tim Pawlowski and Christoph Breuer, German Sport University, Cologne, Germany. (abstract)
  • “Football teams going international – The strategic leverage of branding”, Journal of Sponsorship, 3 (1), 2009, pp. 10-22. First author with Michel Desbordes, ISC School of Management and Université Paris Sud XI, Paris, France. (abstract)
  • “Wood use in nonresidential construction: A case for communications with architects”. Forest Products Journal, 59 (1/2), 2009, pp. 57-65. Co-author with François Robichaud and Robert Kozak, University of British Columbia.
  • “If brand equity matters, where is the brand strategy? A look at Canadian teams in the NHL”. International Journal of Sport Management & Marketing, 5 (1/2), 2009, pp. 162-182. First author with Frank Pons, Université Laval. (abstract)
  • “The internationalization of a sports team brand: The case of European soccer teams”. International Journal of Sports Marketing & Sponsorship, 10 (1), 2008, pp. 29-44. First author with Sibylle Lopez, MBA, and Michel Desbordes, ISC Paris and Paris Sud XI.
  • “How and when is a sponsor’s image beneficial to the sponsoree? The importance of a perfect match”. Journal of Sponsorship, 1 (3), 2008, pp. 225-233. First author with Sibylle Lopez, MBA. (abstract)
  • “Leveraging the Olympic brand through the reconciliation of corporate and consumers brand perceptions”. International Journal of Sport Management & Marketing, 3 (1/2), 2008, pp. 3-22. Special issue on branding in sport. Second author with Benoît Séguin, University of Ottawa and Norm O’Reilly, Laurentian University. (abstract)
  • “Dangerous liaisons: How can sports brands capitalize on the Hip Hop movement”. International Journal of Sport Management & Marketing, 3 (1/2), 2008, pp. 140-161. Special issue on branding in sport. Co-author with Barbara Manivet, MBA. Selected for inclusion in J. Nauright and S. Pope (Eds.), New Sport Management Reader, Morgantown, WV: FIT, 2009. (abstract)
  • “The internationalization of a sports team brand: The case of Football Club Barcelona”. In J. James (Ed.), Sports Marketing Across the Spectrum. Morgantown, WV: Fitness Information Technology, Publishers, 2007, pp. 181-192. First author with Frank Pons, Université Laval and Sten Soderman, Stockholm University.
  • “Brand equity in a bottle: The secret behind the Montreal Alouettes’ success”. In B. Pitts (Ed.), Sports Marketing in the New Millennium. Morgantown, WV: Fitness Information Technology, Publishers, 2006, pp. 267-290. First author with Barbara Manivet, MBA.
  • “Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams built their brand equity”. International Journal of Sports Marketing & Sponsorship, 7 (3), 2006, pp. 231-250. Special issue on the marketing of soccer. First author with Frank Pons, University of San Diego.
  • “A post-modern conception of the product and its application to professional sport”. International Journal of Sports Marketing & Sponsorship, 7 (1), 2005, pp. 23-34. EMAC Special Issue. First author with Christèle Boulaire, Université Laval.
  • “Reconciling managers' strategic vision with fans' expectations”. International Journal of Sports Marketing & Sponsorship, 6 (3), 2005, pp. 150-163. First author with Frank Pons, University of San Diego. Referenced in Mullin, B. J., S. Hardy and W. A. Sutton. Sport marketing, 3rd edition, Champaign (Illinois): Human Kinetics, 2007.
  • “Brand strategy in professional sports: The case of French soccer teams”. European Sport Management Quarterly, 5 (1), 2005, pp. 23-46. Co-author with Vincent Couvelaere, MBA. Referenced in Mullin, B. J., S. Hardy and W. A. Sutton. Sport marketing, 3rd edition, Champaign (Illinois): Human Kinetics, 2007.
  • “The challenge of building brand equity: A look at cases in North America and Europe”. In B. Pitts (Ed.), Where Sports Marketing Theory Meets Practice. Morgantown, WV: Fitness Information Technology Publishers, 2005, pp. 207-226. First author with Vincent Couvelaere, MBA.
  • Building the brand equity of professional sports teams”. Chap. 1 in B. Pitts (Ed.), Sharing Best Practices in Sports Marketing. Morgantown, WV: Fitness Information Technology Publishers, 2004, pp. 3-21.
  • “Marketing stratégique du sport: Le cas d’une franchise de la Ligue Nationale de Hockey”. Revue Française de Gestion, 30 (150), 2004, pp. 161-175. Co-author with Frank Pons, University of San Diego.