Publications Académiques / Peer Reviewed Publications

Je vous invite à consulter, ci-dessous, un éventail de mes articles académiques et chapitres de livres. Ces publications portent sur la construction et la gestion de la marque des organisations sportives, le recours au sport dans les initiatives de développement et paix, ainsi que sur la mise en marché des villes, régions et pays au travers du sport (‘place branding’ via le sport) // Here is a sample of my peer reviewed articles and book chapters. These publications deal with the construction and management of sport organizations’ brands, sport for developement and peace initiatives, as well as with place branding through sport strategies:

  • Richelieu, A. (2018). “A sport-oriented place branding strategy for cities, regions and countries”. Sport, Business & Management: An International Journal, 2018. Accessible en ligne / Early cite at: https://www.emeraldinsight.com/doi/full/10.1108/SBM-02-2018-0010. (abstract)
  • Richelieu, A. & A. Webb (2018). "A tale of two networks: Contrasting Sport for Development and peace actor networks". Journal of Global Sport Management. Accessible en ligne / Early cite at: https://www.tandfonline.com/doi/abs/10.1080/24704067.2018.1477517?journalCode=rgsm20. (abstract)
  • Webb, A. & A. Richelieu (2018). "Sanctioning, qualifying, and manipulating: Understanding dramatic phases in President’s letters". Society and Business Review, 13 (1): 61-79. (abstract)
  • Richelieu, A. & A. Webb (2017). "Innovations in Major League Baseball catalyzing factors: When winning is not enough". International Journal of Sport Management and Marketing, 17 (3): 220-236. (abstract)
  • Musso, F., A. Richelieu & B. Francioni (2016). "Making small sports clubs manageable and economically sustainable - A study on clay target shooting in Italy". Managing Sport and Leisure, 21 (5): 283–299. (abstract)
  • Richelieu, A. & A. Webb (2016). "Carrying excess baggage? Considerations for social sport for development businesses". Social Business, 6 (2): 153-174. (abstract)
  • Richelieu, A. (2016). "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalization in Sport’ (IMSIS)". Journal of Brand Strategy, 5 (2): 218-231. (abstract)
  • Webb, A. & A. Richelieu (2016). "Sport for development and peace in action: Building facts for funding". Journal of Sport & Social Issues, 40 (5): 432-456. (abstract)
  • Bae, S., D. L. Anderson, J. Fujimoto & A. Richelieu (2015). "East Asian College Consumer Decision-Making Styles for Sport Products". Sport Business and Management: An International Journal, 5 (3): 259-275. (abstract)
  • Webb, A. & A. Richelieu (2015). "Sport for Development and Peace: Snakes and Ladders". Qualitative Market Research, 18 (3): 278-297. (abstract)
  • Richelieu, A. & S. Lessard (2014). "Long gone the glory days - Is branding of any help? The case of formerly successful European football teams". Sport Business and Management: An International Journal, 4 (4): 284-297. (abstract)
  • Richelieu, A. & B. Korai (2014). "The consumption experience of Tim Hortons’ coffee fans". Qualitative Market Research, 17 (3): 192-208. (abstract)
  • Richelieu, A. (2014). "The strategic management of the brand in the world of sport". Journal of Brand Strategy, 2 (4): 403-415. (abstract)
  • Richelieu, A. (2013). "La marque, levier stratégique dans le monde du sport business". Revue Internationale de Gestion, 38 (4): 6-15.
  • Giroux, M., F. Pons & A. Richelieu (2013). "Internationalisation of sports teams brands: The consumers’ perspective". International Journal of Business and Globalisation, 11 (1): 1-18. (abstract)
  • Richelieu, A. & M. Desbordes (2013). "Sports teams and equipment manufacturers going international: The strategic leverage of co-branding". Sport, Business & Management: An International Journal, 3 (1): 63-77. (abstract)
  • Robichaud, F., A. Richelieu & R. Kozak (2012). "Branding as a communications strategy: A framework for desired brand identity". Journal of Brand Management, 19 (8): 712-734. (abstract)
  • Richelieu, A. & B. Korai (2012). "The international expansion of religious organizations in Africa". International Journal of Non-Profit & Voluntary Sector Marketing, 17 (2): 144-155. (abstract)
  • Richelieu, A. & B. Korai (2012). "Identity and sport: Young French Canadians and the Montréal Canadiens hockey club". Sport, Business & Management: An International Journal, 2 (2): 127-136. (abstract)
  • Richelieu, A. & F. Pons (2011). "How strong is my sports brand? The case of the Montréal Canadiens Hockey Club". Journal of Sponsorship, 4 (4): 353-365. (abstract)
  • Richelieu, A., T. Pawlowski & C. Breuer (2011). "Football brand management: Minor League vs. Champions League". Journal of Sponsorship, 4 (2): 178-189. (abstract)
  • Richelieu, A. & M. Desbordes (2009). "Football teams going international – The strategic leverage of branding", Journal of Sponsorship, 3 (1): 10-22. (abstract)
  • Robichaud, F., R. Kozak & A. Richelieu (2009). "Wood use in nonresidential construction: A case for communications with architects". Forest Products Journal, 59 (1/2): 57-65.
  • Richelieu, A. & F. Pons (2009). "If brand equity matters, where is the brand strategy? A look at Canadian teams in the NHL". International Journal of Sport Management & Marketing, 5 (1/2): 162-182. (abstract)
  • Richelieu, A., S. Lopez & M. Desbordes (2008). "The internationalization of a sports team brand: The case of European soccer teams". International Journal of Sports Marketing & Sponsorship, 10 (1): 29-44.
  • Richelieu, A. & S. Lopez (2008). "How and when is a sponsor’s image beneficial to the sponsoree? The importance of a perfect match". Journal of Sponsorship, 1 (3): 225-233. (abstract)
  • Séguin, B., A. Richelieu & N. O'Reilly (2008). "Leveraging the Olympic brand through the reconciliation of corporate and consumers brand perceptions". International Journal of Sport Management & Marketing, 3 (1/2): 3-22. (abstract)
  • Manivet, B. & A. Richelieu (2008). "Dangerous liaisons: How can sports brands capitalize on the Hip Hop movement". International Journal of Sport Management & Marketing, 3 (1/2): 140-161.
    Sélectionné pour être inclus dans / Selected for inclusion in J. Nauright & S. Pope (Eds.), New Sport Management Reader, Morgantown, WV: Fitness Information Technology Publishers, 2009.
    (abstract)
  • Richelieu, A., F. Pons & S. Soderman (2007). "The internationalization of a sports team brand: The case of Football Club Barcelona". In J. James (Ed.), Sports Marketing Across the Spectrum. Morgantown, WV: Fitness Information Technology Publishers, pp. 181-192.
  • Richelieu, A. & B. Manivet (2006). "Brand equity in a bottle: The secret behind the Montreal Alouettes’ success". In B. Pitts (Ed.), Sports Marketing in the New Millennium. Morgantown, WV: Fitness Information Technology Publishers, 2006, pp. 267-290.
  • Richelieu, A. & F. Pons (2006). "Toronto Maple Leafs vs. Football Club Barcelona: How two legendary sports teams built their brand equity". International Journal of Sports Marketing & Sponsorship, 7 (3): 231-250.
  • Richelieu, A. & C. Boulaire (2005). "A post-modern conception of the product and its application to professional sport". International Journal of Sports Marketing & Sponsorship, 7 (1): 23-34.
  • Richelieu, A. & F. Pons (2005). "Reconciling managers' strategic vision with fans' expectations". International Journal of Sports Marketing & Sponsorship, 6 (3): 150-163. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton. Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.
  • Couvelaere, V. & A. Richelieu (2005). "Brand strategy in professional sports: The case of French soccer teams". European Sport Management Quarterly, 5 (1): 23-46. Référencé dans / Referenced in Mullin, B. J., S. Hardy & W. A. Sutton. Sport Marketing, 3rd edition, Champaign, Illinois: Human Kinetics, 2007.
  • Richelieu, A. & V. Couvelaere (2005). "The challenge of building brand equity: A look at cases in North America and Europe". In B. Pitts (Ed.), Where Sports Marketing Theory Meets Practice. Morgantown, WV: Fitness Information Technology Publishers, pp. 207-226.
  • Richelieu, A. (2004). "Building the brand equity of professional sports teams". Chap. 1 in B. Pitts (Ed.), Sharing Best Practices in Sports Marketing. Morgantown, WV: Fitness Information Technology Publishers, pp. 3-21.
  • Pons, F. & A. Richelieu (2004). "Marketing stratégique du sport: Le cas d’une franchise de la Ligue Nationale de Hockey". Revue Française de Gestion, 30 (150): 161-175.