Conférences Académiques / Academic Conferences

Voici les présentations que j’ai données lors de conférences académiques / Here are the presentations I have made at academic conferences:

  • Seeing is Believing: Activating Sport for Development Partners. Article presented at the EASM Conference, Bern, Switzerland, September 2017. Co-author with Andrew Webb, PhD (abstract published in the proceedings).
  • Building a sport-oriented place branding strategy for cities, regions and countries. Article presented at the Eighth International Conference on Sport and Society, London, Great-Britain, July 2017. Sole author (abstract).
  • Down to the Datum: Special Olympics Canada’s Knowledge Management in Action. Article presented at the ASAC Conference, Montreal, Canada, June 2017. Co-author with Andrew Webb, PhD (abstract).
  • A sport oriented place branding strategy for cities, regions and countries. Article presented at the International Academic Research Conference on Marketing & Tourism, Singapore, July 2016. Sole author (abstract).
  • The management of small sport clubs. Article presented at the 23rd edition of the International Economic Conference – IECS 2016, Sibiu, Romania, May 2016. Second author with Fabio Musso and Barbara Francioni, Carlo Bo University, Urbino, Italy (abstract).
  • A tale of two networks: Contrasting sport for development and peace networks. Paper presented at the International Conference on Contemporary Marketing Issues (ICCMI), London, Great-Britain, July 2015. Co-author with Andrew Webb, PhD candidate, Université Laval (article).
  • Conceptual dissonance in sport for development and peace. Paper presented at the International Conference on Contemporary Marketing Issues (ICCMI), London, Great-Britain, July 2015. Co-author with Andrew Webb, PhD candidate, Université Laval (article).
  • A literature review of sport for peace ‘baggage’. Paper presented at the EASM Conference, Coventry, Great Britain, September 2014. Co-author with Andrew Webb, PhD candidate, Université Laval (abstract).
  • Seducing Funders: A ‘Latourian’ perspective of Sport for Development and Peace Agency Tactics. Paper presented at the Fifth International Conference on Sport & Society, Rio de Janeiro, Brazil, July 2014. Co-author with Andrew Webb, PhD candidate, Université Laval (article).
  • “How do sports teams build their brand identity? The case of Major League Baseball (MLB) clubs”. Paper presented at the International Colloquium on Business and Management (ICBM), Bangkok, Thailand, August 2013. Sole author (abstract).
  • “Long gone the glory days – Is branding of any help? The case of formerly successful European football teams”. Paper presented at the European Academy of Management (EURAM) Conference, Istanbul, Turkey, June 2013. Sole author (article).
  • “How and why corporations monitor and evaluate sponsored Sports For Peace projects: A first step in answering the U.N.’s call for more research”. Paper presented at the International Conference on Economic and Social Studies (ICESoS` 13) ‘Economic Crises and European Union’, Sarajevo, Bosnia-Herzegovina, May 2013. Co-author with Andrew Webb, PhD candidate, Université Laval (article).
  • ‘I can’t stand my team but I can’t live without it’. Ambivalence among highly identified sports fans. Paper presented at the APA Annual Convention, Orlando, Florida, August 2012. Co-author with Frank Pons, Laval University, Marilyn Giroux, PhD student Concordia University, and Mehdi Mourali, University of Calgary (abstract).
  • “Toward a better understanding of crowded and scarce sporting events: Do fans think as much as they feel?” Paper presented at the AMS Conference, Reims, France, July 2011. Co-author with Frank Pons, Université Laval, Mehdi Mourali, University of Calgary and Lionel Maltèse, Euromed Marseille (abstract).
  • “Brand image, promotional activities and sponsorships: The importance of a good fit ». Paper presented at the International Conference on the status of sports management in the francophone world, Strasbourg, France, June 2011. Co-author with Frank Pons, Université Laval (abstract).
  • “Appropriating a sport brand in building their own identity: A case study of young French Canadians and the Montréal Canadiens hockey club”, Paper presented at the Global Marketing Conference, Tokyo, Japan, September 2010. Co-author with Bernard Korai, PhD student, Université Laval (abstract).
  • “The internationalization of sports teams as brands”. Presented during the symposium “Branding and sports marketing: An international perspective”, Global Marketing Conference, Tokyo, Japan, September 2010. Symposium co-organized with Michel Desbordes, ISC Paris and Paris Sud XI, France (abstract).
  • “Sports teams and equipment manufacturers going international”. European Academy of Management (EURAM) Conference, Rome, Italy, May 2010. First author with Michel Desbordes, ISC Paris and Paris Sud XI, France (abstract).
  • “How successful is my sports brand? From managers’ vision to fans’ perceptions: The case of the Montréal Canadiens hockey club”. Thought Leaders International Conference in Brand Management, Lugano, Switzerland, April 2010. First author with Frank Pons, Université Laval (abstract).
  • “How to build a sports team brand: Minor league vs. Champions League teams, what are the similarities and differences?” Conference given at the European Association for Sport Management (EASM), Amsterdam, Netherlands, September 2009. First author with Tim Pawlowski and Christoph Breuer, German Sport University (abstract).
  • “Managing sport team’s brands in the context of the internationalization of sport”. Conference given at the symposium “Targeting the international audience: Challenges facing sports managers”. Conference of the Academy of International Business (AIB), Milan, Italy, June-July 2008 (abstract).
  • “Building and managing professional football team brands: Cases from Major League Soccer (MLS)”. Conference organized for the Euro 2008 Football Championship, “Challenges facing football in the 21st century”, Bern, Switzerland, May 2008. First author with Frank Pons, Université Laval (abstract).
  • “The internationalization of sports teams’ brands”. Conference given at the panel “Sport business and sport: Facing the challenges of internationalization”, Academy of International Business (AIB), Indianapolis, USA, June 2007.
  • ”Europe vs. North America, Soccer vs. Hockey: Catalyst and constraints in building a sports team brand”. Conference given at the symposium «Europe vs. North America: What are the fundamental differences in the field of sports marketing?», North American Society for Sport Management (NASSM), Fort Lauderdale, May 2007 (abstract).
  • “The internationalization of a sports team brand: The case of Football Club Barcelona”. Conference of the Sports Marketing Association (SMA), Denver, Colorado, November 2006. First author with Sten Soderman, Stockholm University and Frank Pons, University of San Diego (abstract).
  • “Dangerous liaisons: How can a sports team capitalize on the Hip Hop movement”. Conference of the European Marketing Academy (EMAC), Athens, Greece, May 2006. Co-author with Barbara Manivet, MBA (article).
  • “Leveraging the Olympic brand by reconciling corporate and consumers’ views”. Conference of the Sports marketing Association, Tempe, Arizona, November 2005. Co-author with Benoit Séguin, University of Ottawa (abstract).
  • “Branding in professional sports: The case of French soccer clubs“. Conference of the European Marketing Academy, Milan, Italy, May 2005. Co-author with Vincent Couvelaere, MBA (article.
  • “The post-modern product and its applications to professional sports”. Conference of the European Marketing Academy, Milan, Italy, May 2005. First author with Christèle Boulaire, Université Laval (article).
  • “Major versus Minor League hockey: Comparison of marketing vision, strategy and tactics”. Conference of the Sports Marketing Association, Memphis, November 2004. Second author with Frank Pons and Christopher Redo, University of San Diego (abstract).
  • “Building the brand equity of professional sports teams”. Conference of the Sports marketing Association, University of Florida, Gainesville, November 2003 (abstract).