Interviews

"Dinggy Dinggy Show!"

Prof. Richelieu has given over 1,500 interviews to the media, national and international, print and electronic. Though he is still very much eager to share his knowledge with the general public, Prof. Richelieu will now focus on selected media appearances.

Recent Interviews

  • Interview with Radio-Canada TV station on the attendance issues the Senators are facing and the tense relationships between the team ownership and the Ottawa hockey fans, September 12, 2017, Ottawa.
  • Interview with the Journal de Montréal newspaper on the strategic implications of the new McDonald’s ad involving Canadiens’ player Shea Weber, September 6, 2017, Montreal.
  • Interview with sportbuzzbusiness.fr on the naming rights agreement between Scotiabank and MLSE for the arena in Toronto, August 30, 2017, Paris, France.
  • Interview with Ziarul Financiar Live streaming show on how sports marketing could be applied to the Romanian context, July 18, 2017, Bucharest, Romania.
  • Interview with Le Devoir daily newspaper on the economic benefits of the NHL playoffs for a team like the Montreal Canadiens, April 12, 2017, Montreal.
  • Interview with TVA TV station on the economic benefits of the NHL playoffs for a team like the Montreal Canadiens, April 11, 2017, National.
  • Interview with La Presse daily newspaper on the economic benefits of the NHL playoffs for a team like the Montreal Canadiens, April 11, 2017, Montreal.
  • Interview with La Presse daily newspaper on the longevity of the sports commentator Ron Fournier, April 8, 2017, Montreal.
  • Interview with Radio-Canada radio station on the “Vipization” of sports and its consequences on the consumption and practice of sports, March 30, 2017, National.
  • Interview with Le Devoir daily newspaper on the “Vipization” of sports, as exemplified by Formula 1, March 24, 2017, Montreal.
  • Interview with La Presse daily newspaper on the “Vipization” of sports, as exemplified by Formula 1, March 23, 2017, Montreal.
  • Interview with Radio-Canada TV station on the impact the outdoor game between the Montreal Canadiens and the Ottawa Senators, in December 2017, could have on the Senators’ brand and the city of Ottawa, March 17, 2017, Ottawa.
  • Interview with Radio-Canada radio station on the impact the outdoor game between the Montreal Canadiens and the Ottawa Senators, in December 2017, could have on the Senators’ brand and the city of Ottawa, March 17, 2017, Ottawa.
  • Interview with Radio-Canada radio station on the impact the Red Bull Crashed Ice event could have on the (re-)branding of the city of Ottawa, March 3, 2017, Ottawa.
  • Interview with 98.5 FM radio station on the economic impact of major sporting events, such as the Formula 1 Grand Prix of Canada, March 1, 2017, Montreal.
  • Interview with 91.9 Sports radio station on the number of season tickets sold by the NHL Las Vegas Golden Knights and how the NHL could grow in North America and internationally in the coming years, February 22, 2017, Montreal.
  • Interview with the Journal de Montréal newspaper on the reasons behind the rise of the MLS Montreal Impact brand, January 30, 2017, Montreal.
  • Interview with La Presse newspaper on the importance of the Montreal Canadiens hockey club in its community and its longevity, January 22, 2017, Montreal.
  • Interview with Radio-Canada radio station on the reasons behind the low attendance at the Ottawa Senators’ home games this season, January 12, 2017, Ottawa.
  • Interview with La Presse newspaper on the transition from “broadcasting” to “streaming” in the diffusion and consumption of the sporting event, and the opportunities strong sports brands, such as the Montreal Canadiens, have to increase their internationalization initiatives, December 17, 2016, Montreal.
  • Interview with La Presse newspaper on the transition from “broadcasting” to “streaming” in the diffusion and consumption of the sporting event, December 17, 2016, Montreal.
  • Interview with Télé-Québec’s BazzoMag on the construction and management of an athlete’s brand, December 8, 2016, Montreal.
  • Interview with Le Devoir newspaper on the tax evasion scandal that has hit European football, December 3, 2016, Montreal.
  • Interview with Radio-Canada radio station on how the CFL Ottawa Redblacks have successfully marketed their brand in their community, November 29, 2016, Ottawa.
  • Interview with the Journal de Montréal newspaper on the risk of cannibalization for the junior hockey team, the Blainville-Boisbriand Armada, once the American Hockey League affiliate of the Montreal Canadiens, the Rocket, starts playing in Laval in the fall of 2017, November 25, 2016, Montreal.
  • Interview with the Journal de Montréal newspaper on the actions the Quebec Junior Hockey League could implement in order to attract more fans into the teams’ arenas, November 25, 2016, Montreal.
  • Interview with Radio-Canada radio station on how the Canadian Football League (CFL) could generate more interest among Canadian sports fans, November 25, 2016, Toronto.
  • Interview with the Réseau de l’Information (RDI) TV station on how Tim Hortons has built a brand that connects so well with its customers across Canada, November 24, 2016, National.
  • Interview with Radio-Canada radio station (French) on how Tim Hortons has built a brand that connects so well with its customers across Canada, November 24, 2016, Moncton, Province of New Brunswick, Halifax, Province of Nova Scotia, and Charlottetown, Province of Prince-Edward Island.
  • Interview with Radio-Canada radio station on how Tim Hortons has built a brand that connects so well with its customers across Canada, November 23, 2016, Moncton, Province of New Brunswick.
  • Interview with CBC TV station (English) on how Tim Hortons has built a brand that connects so well with its customers across Canada, November 23, 2016, Moncton, Province of New Brunswick.
  • Interview with Radio-Canada TV station (French) on how Tim Hortons has built a brand that connects so well with its customers across Canada, November 23, 2016, Moncton, Province of New Brunswick.
  • Interview with La Presse newspaper on the benefits for BMO bank to be associated with both the Montreal Impact and the Toronto Football Club, as the two teams square off in the MLS Eastern Conference Final, November 23, 2016, Montreal.
  • Interview with Radio-Canada radio station on the economic benefits of staging the Grey Cup final which will be held in Toronto, November 22, 2016, Toronto.
  • Interview with Radio-Canada radio station on the promotional failure of the Grey Cup final which will be held in Toronto, November 11, 2016, Toronto.
  • Interview with Radio-Canada radio station on the economic impact of the Blue Jays’ participation to the MLB playoffs for the city of Toronto, October 17, 2016, Toronto.
  • Interview with Radio-Canada website on the reasons behind the high financial value of the Toronto Maple Leafs franchise despite mediocre results on the ice over the last fifty years, October 14, 2016, Toronto and National.
  • Interview with Radio-Canada radio station on the new NHL season, October 13, 2016, Montreal and National.
  • Interview with Radio-Canada website on the 100th anniversary of the Toronto Maple Leafs, October 12, 2016, Toronto and National.
  • Interview with Radio-Canada radio station on the new hockey arena in Edmonton and what conditions should be met in order to leave a socio-economic legacy, October 12, 2016, Edmonton, Province of Alberta, and National.
  • Interview with Radio-Canada International website on the relevance for the NHL to organize the World Cup of Hockey in its actual format, September 23, 2016, Canada and International.
  • Interview with the Journal de Montreal newspaper on the relevance of the name chosen by the American Hockey League affiliate team of the Montreal Canadiens, the “Rocket”, which shall start playing in Laval in 2017, September 9, 2016, Montreal.
  • Interview with Radio-Canada radio station on the sponsorship opportunities for the sprinter André de Grasse following his performance at the Rio OIympics, August 15, 2016, Ottawa.
  • Interview with Le Devoir newspaper on sport and politics at the Olympic Games, August 6, 2016, Montreal.
  • Interview with Radio-Canada TV station on the marketing of protein-based food to sportspeople and the general public, August 3, 2016, National.
  • Interview with Radio-Canada TV station on the potential economic impacts of the Grey Cup for the city of Ottawa as it prepares to stage the event in 2017, August 1, 2016, Ottawa.
  • Interview with Radio-Canada radio station on the agreement reached between Twitter and some professional North American sports leagues for the streaming of games, July 26, 2016, Montreal and National.
  • Interview with La Presse newspaper on how effective storytelling can be in order to build an Olympic athlete’s brand, July 16, 2016, Montreal.
  • Interview with Metro newspaper on the trade that sent P.K. Subban from the Montreal Canadiens to the Nashville Predators and its marketing consequences, July 8, 2016, National.
  • Interview with sportbuzzbusiness.fr on the partnership sealed between Cirque du Soleil and the NFL, July 4, 2016, Paris, France.
  • Interview with the Réseau de l’Information (RDI) TV station on the trade that sent P.K. Subban from the Montreal Canadiens to the Nashville Predators and its marketing consequences, July 2, 2016, National.
  • Interview with 98.5 FM radio station on the trade that sent P.K. Subban from the Montreal Canadiens to the Nashville Predators and its marketing consequences, June 30, 2016, Montreal.
  • Interview with La Presse newspaper on the trade that sent P.K. Subban from the Montreal Canadiens to the Nashville Predators and its marketing consequences, June 30, 2016, Montreal.
  • Interview with Radio-Canada radio station on the trade that sent P.K. Subban from the Montreal Canadiens to the Nashville Predators and its marketing consequences, June 29, 2016, National.
  • Interview with Le Devoir newspaper on the reasons why the NHL has awarded an expansion franchise to Las Vegas and not to Quebec City, June 25, 2016, Montreal.
  • Interview with sportbuzzbusiness.fr on the reasons why the NHL has awarded an expansion franchise to Las Vegas and not to Quebec City, June 23, 2016, Paris, France.
  • Interview with Cogeco radio station on the reasons why the NHL has awarded an expansion franchise to Las Vegas and not to Quebec City, June 23, 2016, Gatineau, Province of Quebec, and Ottawa region.
  • Interview with the Réseau de l’Information (RDI) TV station on the reasons why the NHL has awarded an expansion franchise to Las Vegas and not to Quebec City, June 22, 2016, National.
  • Interview with Radio-Canada radio station on the financial status of the NHL and how it compares with the three other professional sports leagues in North America, June 22, 2016, Montreal and National.
  • Interview with Les Affaires magazine on the decision the NHL has made to award an expansion franchise to Las Vegas and not to Québec City, June 22, 2016, Montreal and National.
  • Interview with 98.5 FM radio station on the reasons why the NHL would award an expansion franchise to Las Vegas and not to Quebec City, June 22, 2016, Montreal.
  • Interview with Radio-Canada radio station on the operating deficit of the Quebec City arena and the future prospects for the building in the absence of a NHL team, June 21, 2016, Montreal.
  • Interview with Radio-Canada website on how the city of Ottawa could position itself as a sports and cultural destination, June 19, 2016, Ottawa and National.
  • Interview with the Canadian Press radio station on the expansion process in the NHL and the prospects for the two candidates, Las Vegas and Quebec City, June 15, 2016, National.
  • Interview with Radio-Canada TV station on the economic benefits of a major sporting event, such as the Canada Formula 1 Grand Prix, June 7, 2016, Montreal and National.
  • Interview with Radio-Canada radio station on the economic benefits of a major sporting event, such as the Canada Formula 1 Grand Prix, June 7, 2016, Montreal.
  • Interview with Radio-Canada radio station on the sports and political implications should the Russian athletes be banned from the 2016 Rio Summer Olympic Games, May 25, 2016, Toronto.
  • Interview with Radio-Canada radio station on the economic leverage of sports stadiums for cities, regions and countries, May 18, 2016, Vancouver.
  • Interview with La Presse newspaper on the pros and cons of advertising on NBA jerseys, starting with the 2017-18 season, May 17, 2016, Montréal.
  • Interview with Radio-Canada radio station on the challenges that the new head coach of the Ottawa Senators might be facing, May 9, 2016, Ottawa.
  • Interview with CCTV TV station (“Global Business America”) on Alibaba’s and China’s sports aspirations, May 3, 2016, Washington D.C. and across the USA.
  • Interview with Radio-Canada radio station on the potential benefits and expected legacy of the Memorial Cup to be hosted by Windsor in 2017, May 3, 2016, Windsor, Province of Ontario.
  • Interview with the Réseau de l’Information (RDI) TV station on the chances of Quebec City to host the Winter Olympic Games in the near future, April 19, 2016, National.
  • Interview with Radio-Canada radio station on the impact of the scandals surrounding the Canadian Olympic Committee on the reputation and brand image of this federation, April 15, 2016, Regina, Province of Saskatchewan.
  • Interview with Radio-Canada radio station on the consequences of the elimination of all Canadian teams from the NHL Stanley Cup playoffs on clubs and broadcasters, April 13, 2016, Moncton, Province of New Brunswick.
  • Interview with Radio-Canada radio station on the consequences of the elimination of all Canadian teams from the NHL Stanley Cup playoffs on clubs and broadcasters, March 31, Montreal and National.
  • Interview with Le Devoir newspaper on the chances of Quebec City to host the Winter Olympic Games in the near future, March 26, 2016, Montreal.
  • Interview with CBC radio station on the doping scandal involving Maria Sharapova, March 8, 2016, Montreal.
  • Interview with Radio-Canada radio station on the doping scandal involving Maria Sharapova, March 8, 2016, Sudbury, Province of Ontario.
  • Interview with the Réseau de l’Information (RDI) TV station on the doping scandal involving Maria Sharapova and the media leak according to which Quebec City will not be granted a NHL franchise, March 7, 2016, National.
  • Interview with the Réseau de l’Information (RDI) TV station on the doping scandal involving Maria Sharapova, March 7, 2016, National.
  • Interview with Le Devoir newspaper on the scandal of overspending at the Canadian Olympic House, February 27, 2016, Montreal.
  • Interview with the Réseau de l’Information (RDI) TV station on the scandal of overspending at the Canadian Olympic House, February 26, 2016, National.
  • Interview with Radio-Canada TV station on the future of the Ottawa Senators, in Kanata or in the downtown of the Nation’s Capital, February 12, 2016, Ottawa.
  • Interview with Radio-Canada radio station on the future of the Ottawa Senators, in Kanata or in the downtown of the Nation’s Capital, February 12, 2016, Ottawa.
  • Interview with Télé-Québec TV station on the reasons behind the media (omni)presence of the Montreal Canadiens hockey club in the province of Quebec, February 11, 2016, National.
  • Interview with Radio-Canada radio station on the endorsement of Papa John’s and Budweiser by Peyton Manning at the end of the Super Bowl game, February 8, 2016, Toronto.
  • Interview with the Réseau de l’Information (RDI) TV station on the economic and commercial magnitude of the Super Bowl, February 7, 2016, National.
  • Interview with 98.5 FM radio station on the economic and commercial magnitude of the Super Bowl, February 7, 2016, Montreal.
  • Interview with Radio-Canada radio station on the new logo of the Toronto Maple Leafs and the centennial celebrations of the NHL club, February 3, 2016, Toronto.
  • Interview with CHOI FM radio station on the challenges Quebec City might face in lending a NHL franchise via expansion, February 2, 2016, Quebec City.
  • Interview with La Presse newspaper on the challenges Quebec City might face in lending a NHL franchise via expansion, February 2, 2016, Montreal.
  • Interview with CCTV TV station (“Global Business America”) on the consumption of sports apparel by Chinese individuals, January 29, 2016, Washington D.C. and across the USA.
  • Interview with Le Soleil newspaper on the main challenges surrounding the NHL expansion, January 28, 2016, Quebec City.
  • Interview with Le Soleil newspaper on the potential impact of the depreciation of the Canadian dollar on Quebec City’s chances to land a NHL expansion team, January 28, 2016, Quebec City.
  • Interview with Radio-Canada radio station on the downtown arena project and the future of the Ottawa Senators, January 27, 2016, Ottawa.
  • Interview with Radio-Canada website on the future of the Ottawa Senators, January 23, 2016, National.
  • Interview with Radio-Canada TV station on the downtown arena project and the future of the Ottawa Senators, January 22, 2016, Ottawa.
  • Interview with CHOI FM radio station on the difficulties, on and off the ice, the Montreal Canadiens are facing and how it could impact their brand image, January 22, 2016, Quebec City.
  • Interview with Les Affaires magazine on the challenges Quebec City is facing in its attempt to land a NHL team via an expansion, December 29, 2015, Montreal.
  • Interview with Les Affaires magazine on five key trends to watch in the world of sports in 2016, December 26, 2015, Montreal.
  • Interview with Radio-Canada radio station on the changes the NHL Toronto Maple Leafs are planning to make to their logo and uniform in order to mark the centennial of the club in 2016-17, December 14, 2015, Toronto.
  • Interview with 98.5 FM radio station on the contract for life signed by LeBron James with Nike, December 8, 2015, Montreal.
  • Interview with TVA TV station on the contract for life signed by LeBron James with Nike, December 8, 2015, National.
  • Interview with idnes.cz sports magazine on the challenges Quebec City would face if it were to land a NHL franchise via expansion, November 30, 2015, Prague, Czech Republic.
  • Interview with Radio-Canada radio station on the proposed changes to the rules by the NHL Board of Governors and their potential impact on the game of hockey, November 13, 2015, Charlottetown, Province of Prince-Edward Island.
  • Interview with Radio-Canada radio station on the impact the Toronto Blue Jays baseball team performances could have on the reputation and international exposure of the city of Toronto, October 19, 2015, Toronto.
  • Interview with Radio-Canada radio station on the impact the Toronto Blue Jays baseball team performances could have on the mood of voters come the October 19 federal elections, October 15, 2015, Toronto.
  • Interview with the Journal de Montréal newspaper on the impact of the Marcel Aubut’s scandal on the Canadian Olympic Committee’s image and the ability of the latter to retain its sponsors, October 4, 2015, Montreal.
  • Interview with Radio-Canada radio station on the actions the NHL Ottawa Senators could undertake in order to seduce the hockey fans from Gatineau, October 1, 2015, Ottawa & National Capital Region.
  • Interview with TVA TV station on the marketing impact of the 10 million dollars donation made to the Montreal’s Children Hospital by the Canadiens’ player P. K. Subban, September 17, 2015, National.
  • Interview with Le Canal Nouvelles (LCN) TV station on the marketing impact of the 10 million dollars donation made to the Montreal’s Children Hospital by the Canadiens’ player P. K. Subban, September 17, 2015, National.
  • Interview with Radio-Canada radio station on the 2015 Pan Am and Para Pan Am Games and the relevance for Toronto to bid for the 2024 Summer Olympics, August 27, 2015, Toronto and National.
  • Interview with Radio-Canada TV station on the 2015 Pan Am and Para Pan Am Games and the relevance for Toronto to bid for the 2024 Summer Olympics, August 26, 2015, Toronto.
  • Interview with the Réseau de l’Information (RDI) TV station on the effectiveness of the promotion strategy being implemented for the launch of the new arena in Quebec City, August 18, 2015, National.
  • Interview with the Réseau de l’Information (RDI) TV station on the impact Didier Drogba could have on the Montreal Impact brand, August 1, 2015, National.
  • Interview with the Journal de Québec newspaper on a future expansion in the NHL, July 19, 2015, Quebec City.
  • Interview with Radio-Canada radio station on the opening of the Canadian Olympic House in Montreal and its potential impacts on the development of sports in Canada, Montreal and National, July 9, 2015.
  • Interview with the Réseau de l’Information (RDI) TV station on the opening of the Canadian Olympic House in Montreal and its potential impacts on the development of sports in Canada, National, July 9, 2015.
  • Interview with 98.5 FM radio station on the competition the Bell Centre in Montreal could face from the soon to be open Centre Videotron in Quebec City, July 7, 2015, Montreal.
  • Interview with Elle Québec magazine on the place of women’s soccer in the province of Quebec and in Canada, July 1, 2015, Montreal.
  • Interview with the Journal de Québec newspaper on the possible scenarios of expansion and relocation in the NHL by 2017, June 27, 2015.
  • Interview with the Journal de Québec newspaper on the challenges Québecor would face should the company land a NHL expansion franchise in Quebec City, June 27 2015.
  • Interview with the Journal de Québec newspaper on the chances of the city of Houston to land an expansion NHL team, compared to Quebec City, June 26, 2015.
  • Interview with the Journal de Montréal newspaper on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Quebec City, June 26, 2015.
  • Interview with Radio 9 radio station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Montreal, June 25, 2015.
  • Interview with TVA TV station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Quebec City, June 25, 2015.
  • Interview with TVA TV station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Montreal and National, June 25, 2015.
  • Interview with Le Canal Nouvelles (LCN) TV station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, National, June 25, 2015.
  • Interview with the Journal de Québec newspaper on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Quebec City, June 25, 2015.
  • Interview with Radio-Canada radio station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Montreal and National, June 25, 2015.
  • Interview with CJAD radio station on the expansion process the NHL has officialised and the chances of Quebec City to land a team, Montreal, June 25, 2015.
  • Interview with 98.5 FM radio station on the future of the NHL Arizona Coyotes after their arena lease was cancelled by the City of Glendale, Montreal, June 11, 2015.
  • Interview with the Journal de Montréal newspaper on the future of the NHL Arizona Coyotes after their arena lease was cancelled by the City of Glendale, Montreal, June 11, 2015.
  • Interview with Radio-Canada radio station on the legacy of sports infrastructures once the Pan Am Games 2015 are over, Toronto, June 4, 2015.
  • Interview with Le Canal Nouvelles (LCN) TV station on the resignation of the FIFA President and the consequences of the corruption scandal that affects the international football federation, National, June 3, 2015.
  • Interview with the Réseau de l’Information (RDI) TV station on the impact of the corruption scandal that is taking FIFA by storm, and especially on the Women’s World Cup held in Canada this summer, National, May 30, 2015.
  • Interview with Le Devoir newspaper on the possibility that Major League Baseball returns to Montreal in the near future, Montreal, May 29, 2015.
  • Interview with the Réseau de l’Information (RDI) TV station on the possibility that Major League Baseball returns to Montreal in the near future, National, May 28, 2015.
  • Interview with Radio-Canada radio station on the future of the Gatineau Olympiques junior hockey team, Ottawa and National Capital region, May 28, 2015.
  • Interview with Le Canal Nouvelles (LCN) TV station on the impact of the corruption scandal that is taking FIFA by storm, National, May 28, 2015.
  • Interview with Canal Argent TV station on the impact of the corruption scandal that is taking FIFA by storm, National, May 28, 2015.
  • Interview with Radio-Canada website on the impact of the corruption scandal that is taking FIFA by storm, National, May 27, 2015.
  • Interview with Radio-Canada radio station on the impact of the corruption scandal that is taking FIFA by storm, Toronto, May 27, 2015.
  • Interview with 98.5 FM radio station on the brand value of tennis woman Eugenie Bouchard, May 21, 2015, Montreal.
  • Interview with Radio-Canada radio station on the challenges the organizers of the 2015 Pan Am Games are facing before the beginning of the competition, in July, Toronto, May 21, 2015.
  • Interview with Radio-Canada website on the challenges the organizers of the 2015 Pan Am Games are facing before the beginning of the competition, in July, Toronto and National, May 21, 2015.
  • Interview with The Globe & Mail newspaper on the interest of Canadian hockey fans for the Stanley Cup playoffs, once all Canadian teams are eliminated from contention, Toronto and National, May 16, 2015.
  • Interview with Radio-Canada International website on how the Montreal Canadiens crystallize the emotional bond with their fans in order to strengthen their brand, Montreal and worldwide, May 15, 2015.
  • Interview with Cogeco radio station on the viability of TVA Sports TV station, May 14, 2015, Three Rivers, Province of Quebec.
  • Interview with L’Exemplaire newspaper on the chances of bringing back a major league baseball team to Montreal in the coming years, April 27, 2015, Quebec City.
  • Interview with La Presse newspaper on the evolution of technology in sports and what it means for consumers, April 26, 2015, Montreal.
  • Interview with La Presse newspaper on the technology trend in sports and the market segments targeted by companies, April 26, 2015, Montreal.
  • Interview with the Journal de Québec newspaper on a possible expansion in the NHL in the near future, April 25, 2015, Quebec City.
  • Interview with TVA TV station on the economic impact of the NHL playoffs on the Montreal Canadiens hockey club and the city of Montreal, April 15, 2015, National.
  • Interview with the Journal de Montréal newspaper on the possibility that the city of Three-Rivers ends up welcoming an American Hockey League franchise in the near future, April 15, Montreal.
  • Interview with Radio-Canada TV station on the marketing implications of the Ottawa Senators making the NHL playoffs, for both the team and the city, April 13, 2015, Ottawa.
  • Interview with Radio-Canada TV station on the marketing implications of the Winnipeg Jets returning to the NHL playoffs, for both the team and the city, April 13, 2015, Winnipeg, Province of Manitoba.
  • Interview with La Presse newspaper on the announcement surrounding the naming rights for the new arena in Quebec City, April 8, 2015, Montreal.
  • Interview with Actualités UQAM weekly magazine on the internationalization of sports brands and the opportunities this represents for a team like the Montreal Canadiens, April 7, 2015, Montreal.
  • Interview with 98.5 FM radio station on the announcement surrounding the naming rights for the new arena in Quebec City, April 7, 2015, Montreal.
  • Interview with Radio-Canada radio station on the relevance to finance professional sports arenas with public funds, April 4, 2015, Calgary, Province of Alberta.
  • Interview with Radio-Canada radio station on the challenges faced by the organizers of the 2015 Pan Am Games in Toronto, March 30, 2015, Toronto.
  • Interview with Radio-Canada radio station on the viability of an American Hockey League team in Winnipeg, where a NHL club is already established, March 13, 2015, Winnipeg, Province of Manitoba.
  • Interview with Radio-Canada radio station on the potential economic impact of the Red Bull Crashed Ice event for the city of Edmonton, March 13, 2015, Edmonton, Province of Alberta.
  • Interview with MaTv TV station on the likelihood and conditions to bring a major league baseball team back to Montreal, February 11, 2015, Montreal.
  • Interview with the Réseau de l’Information (RDI) TV station on the possibility that Las Vegas lands a NHL franchise in the near future, February 10, 2015, National.
  • Interview with the Réseau de l’Information (RDI) TV station on the new ticket policy implemented by North American sports leagues and their impact on fans, February 6, 2015, National.
  • Interview with Radio-Canada TV station on the new ticket policy implemented by North American sports leagues and their impact on fans, February 6, 2015, Toronto.
  • Interview with the Journal de Montreal newspaper on how the Montreal Impact soccer club could build a stronger emotional connection with its fans in order to increase its fan base, February 6, 2015, Montreal.
  • Interview with Sirius XM radio station on a future expansion in the NHL and a possible return of the Nordiques to Quebec City, January 28, 2015, Toronto and National.
  • Interview with The National Post newspaper on a future expansion in the NHL and a possible return of the Nordiques to Quebec City, January 28, 2015, Toronto and National.
  • Interview with Radio 9 radio station on a future expansion in the NHL and a possible return of the Nordiques to Quebec City, January 27, 2015, Montreal.
  • Interview with Le Soleil newspaper on a future expansion in the NHL and a possible return of the Nordiques to Quebec City, January 27, 2015, Quebec City.
  • Interview with Radio-Canada radio station on the fan revolt over the Toronto Maple Leafs poor performance on the ice, January 20, 2015, Toronto.
  • Interview with Télé-Québec TV station on the increasing popularity of American-style football in the US and Canada and the commercial magnitude of the Super Bowl, January 15, 2015, National.
  • Interview with Radio-Canada radio station on the financial problems faced by the Kontinental Hockey League (KHL), December 18, 2014, Montreal and National.
  • Interview with The Gazette newspaper on the pros and cons of the new NHL broadcasting landscape in Canada, following the agreement signed by both Rogers and Québecor in 2013, December 13, 2014, Montreal.
  • Interview with Radio-Canada TV station on the ramifications of a future Ottawa Senators’ arena being built in the Nation’s Capital downtown, December 10, 2014, Ottawa.
  • Interview with the Réseau de l’Information (RDI) TV station on the role of ambassador played by Jean Beliveau for the Montreal Canadiens in both the fan and business community, December 3, 2014, National.
  • Interview with the Journal de Québec newspaper on the impact of some announced changes at the IOC on the chances of Quebec City to host the Olympic Games in the future, December 2, 2014, Quebec City.
  • Interview with CHOI FM radio station on what makes certain athletes good ambassadors for brands, December 2, 2014, Quebec City.
  • Interview with the Réseau de l’Information (RDI) TV station on the challenges sports clubs and events in the Province of Quebec are facing because of the strong popularity of the Montreal Canadiens, November 30, 2014, National.
  • Interview with the Journal de Québec newspaper on the price tag for the naming rights of the new arena in Quebec City, November 29, 2014, Quebec City.
  • Interview with the Réseau de l’Information (RDI) TV station on the implications of the sale of the Quebec Remparts to Quebecor, November 28, 2014, National.
  • Interview with Radio-Canada radio station on the implications of the sale of the Quebec Remparts to Quebecor, November 28, 2014, Montreal and National.
  • Interview with the Le Devoir newspaper on the value of NHL teams according to the Forbes’ ranking, November 26, 2014, Montreal.
  • Interview with RDS.com website on the value of NHL teams according to the Forbes’ ranking, November 26, 2014, National.
  • Interview with the Journal de Montréal newspaper on the value of NHL teams according to the Forbes’ ranking, November 26, 2014, Montreal.
  • Interview with the Canadian Press radio service on the value of NHL teams according to the Forbes’ ranking, November 25, 2014, National.
  • Interview with Radio-Canada radio station on the possibility that NHL teams end up wearing logos of sponsors on their game jerseys, November 25, 2014, Charlottetown, Province of Prince-Edward Island.
  • Interview with Télé-Québec TV station on the possible return of major league baseball to Montreal, November 20, 2014, National.
  • Interview with Les Affaires magazine on the “Club 1909” initiated by the Montreal Canadiens hockey club and their willingness to become a global brand, November 20, 2014, Montreal and National.
  • Interview with 98.5 FM radio station on the possibility that NHL teams end up wearing logos of sponsors on their game jerseys, November 18, 2014, Montreal.
  • Interview with TVA TV station on the new brand identity of Quebec City, November 14, 2014, Quebec City and National.
  • Interview with the Journal de Québec newspaper on the new brand identity of Quebec City, November 14, 2014, Quebec City.
  • Interview with FM 93 radio station on the new brand identity of Quebec City, November 13, 2014, Quebec City.
  • Interview with 98.5 FM radio station on the revenues generated by NHL players’ agents, teams and the League, as well as the implications for fans, November 6, 2014, Montreal.
  • Interview with CHOI Radio X radio station on how Québecor could make the acquisition of the NHL TV rights for the next twelve years at close to 1.5 billion dollars a profitable investment, October 9, 2014, Saguenay, Province of Quebec.
  • Interview with Radio-Canada radio station on the construction of the new arena in Edmonton and its potential benefits for the Oilers NHL team, October 9, 2014, Edmonton, Province of Alberta.
  • Interview with Radio-Canada TV station on the new NHL TV rights deal in Canada and what it means for the fans, October 8, 2014, Toronto.
  • Interview with Radio-Canada radio station on the new NHL TV rights deal in Canada and what it means for the fans, October 8, 2014, Toronto.
  • Interview with Le Journal de Québec newspaper on how much a sponsorship agreement could cost a beer company to be associated with the new arena in Quebec City, September 8, 2014, Quebec City.
  • Interview with Les Débrouillards youth magazine on the sports industry today, September 1, 2014, Montreal.