Conferences

"Dinggy Dinggy Show!"

The following is a sample of the conferences I have given upon invitation:

  • “Sports marketing in the context of globalization: Major trends, opportunities and perspectives for Romania”. Guest speech given at the Academy of Economic Studies (ASE), Bucharest, Romania, July 2017.
  • “Sports marketing in the context of globalization: Major trends, opportunities and perspectives”. Guest speech given to the Swiss Chamber of Commerce in Singapore (SwissCham Singapore), June 2017.
  • “Major trends and leverages to build and manage a brand in the sports industry”. Speech made at the First High Performance Sport Summit, Montreal, November 2016.
  • “Sport – A catalyst for the development, positioning and reconciliation of cities, regions and countries”. Speech made at the International Day of Francophonie, Rome, Italy, March 2016.
  • “Major trends in sports business – Leverage, opportunities and perspectives”. Conference offered to Sport Management undergraduate students, LUMSA University, Rome, Italy, March 2016.
  • “The marketing and socio-economic legacy of sporting events – The leverage of place branding”. Guest speech made at the Conference on Organizing major sporting events and Managing sports infrastructure, Sherbrooke, Province of Quebec, May 2015.
  • “Major trends in sports business – Leverage, opportunities and perspectives”. Guest speech delivered to graduate students, School of Tourism Management, Sun Yat-sen University, Guangzhou, China, May 2015.
  • “Trends in sports business in 2014: Opportunities and risks for Quebec and Canada”. Guest speech made at the Marketing Research and Intelligence Association (MRIA) annual supper, Montreal, December 2013.
  • “Globalization and its impact on sports business”. Guest speech made at the Department of Services Management, University of Bayreuth, Germany, December 2012.
  • “The changing world of sports in the province of Quebec”. Presented as an invited speaker at the conference entitled ‘How Canadians Communicate About Sports’, Banff, Canada, November 2012.
  • “Globalization and sports: Trends, challenges and opportunities”. Guest speech made at the Belarusian State Economic University, Minsk, Belarus, November 2012. (get the slides)
  • “How does globalization impact the world of sports? The emergence of a key stakeholder: Asia”. Guest Speach given at the 2nd International Conference on Financial Management and Economics – ICFME, Singapore, July 2012. (get the slides)
  • “Globalization and sports. What role for emerging markets?”. Conference presented as a Guest Speaker at the International Conference in Economics and Administration ICEA-FAA, University of Bucharest, Romania, June 2012. (get the slides)
  • “How does globalization impact the world of sports? Opportunities and threats for emerging markets”. Conference presented at the International Research Conference, Graduate School of Business, University Tun Abdul Razak, Kuala Lumpur, Malaysia, October 2011. (get the slides)
  • “New trends and challenges in sports marketing”. Conference presented for the launch of the book Neo-Sports Marketing, co-authored with Michel Desbordes, Faculty of Business Administration, Laval University, Québec City, April 2011.
  • “The impact of globalization on the internationalization of sport”. Conference given as a Guest Speaker at the conference of the German Sport University, Cologne, Germany, November 2010. (get the slides)
  • “The impact of globalization on sport teams’ brands”. Presentation made as a Guest Speaker for the Distinguished Speakers’ Series, Faculty of Human Kinetics, University of Windsor, Windsor, Ontario, February 2010
  • “The internationalization of sport: Challenges and opportunities”. Presentation made for the launch of the Head Made Sport Challenge Game, which aims at training Belarusian managers in sports marketing for the 2014 International Ice Hockey Championships, Minsk, Belarus, December 2009.
  • “Co-branding as leverage for teams and equipment manufacturers in their internationalization efforts”. Keynote speaker for the conference Economics, Management and Optimization in Sport, organized by the Royal Academy of Economic and Financial Sciences of Spain, Barcelona, Spain, December 2009. Presented by Michel Desbordes, ISC Paris, co-author.
  • “Branding as a leverage for sports organizations”. Presentation made upon invitation to the American University of the Middle East, Kuwait City, Kuwait, June 2009.
  • “A brand new world in the sport industry”. Presentation made as a Guest Speaker at the Kufstein Congress on Sports & Culture, University of Applied Sciences, Kufstein and Linz, Austria, May 2009 (article published in the proceedings).
  • “The globalization of sport and the internationalization of sports teams”. Conference given upon invitation to students and faculty members at the Belarusian State Economic University, Minsk, Belarus, May 2009.
  • “Branding in the context of globalization”. Seminar given to MBA students in the International Business Management program (English), ISC School of Management Business School, Paris, France, January 2009.
  • “The globalization of sport and how to grow your sport team brand”. Conference given as a Guest Speaker at the conference of the German Sport University, Cologne, Germany, November 2008.
  • “Sports marketing: A world of passions and emotions”. Large audience conference given at Paris Sud XI University, Paris, France, October 2008.
  • “Sports marketing. Its applications to Quebec, Canada and international realities”. Conference given at the Marketing Research and Intelligence Association (MRIA) spring event, Montréal, June 2008.
  • “Adapting your brand for an international growth”. Conference given at the Association of Québec MBAs, Montréal, April 2008. (get the slides)
  • “The secrets of brand management”. Conference given at the second edition of the Student conference on business research, organised by the M.Sc. and PhD student association, HEC Montréal, April 2008.
  • “Involving students in their learnings: Lessons from and reflections on pedagogical experiences at the undergraduate and graduate studies“. Conference given during the Pedagogical Encounters, Université Laval, March 2008.
  • “The brand at the centre of organizational thinking”. Breakfast conference given at the Association of Québec MBAs, Québec City, February 2008.
  • Guest speaker at the roundtable “Building partnerships between the Industry and the Association”, Conference of the Sports marketing Association (SMA), Pittsburgh, Pennsylvania, November 2007.
  • “The internationalization of a sports team brand: The case of Football Club Barcelona”. SPAD lecture series, School of Management, Laurentian University, November 2006.
  • “The brand personality of the Rouge et Or”. Conference given on the strategic construction of the brand of Université Laval’s sports excellence program, Faculty of Business Administration, Université Laval, March 2006.
  • “The importance of sports marketing in Québec”. Conference given during an undergraduate course in sports management, Department of sports education, Université Laval, December 2005.
  • “Sports marketing: How do professional sports teams seduce their fans?”. Lunch conference, Démark student association, Faculty of Business Administration, Université Laval, March 2005.
  • “Promoting Thai tourism after the tsunami disaster”. Session organized for Université Laval’s team participating in the UNCC competition at Concordia University, January 2005. Case resolution exercise.
  • “The branding of sports teams: North America vs. Europe”. Conference given during an undergraduate course in sports management, Department of sports education, Université Laval, December 2004.
  • “Foreign market penetration and distribution”. Two-day seminar offered as part of the International Business certificate to executive MBAs, Faculty of Business Administration, Université Laval, November 2004
  • “Teaching, a fascinating challenge”. Conference given at a lunch conference organized by the PhD student association in business administration, Faculty of Business Administration, Université Laval, November 2004.
  • “Renewing a company brand image: The case of McDonald’s”. Session organized for Université Laval’s team participating in the MBA competition at Concordia University, November 2004. Case resolution exercise.
  • “Teaching, a fascinating challenge”. Conference given at a lunch conference organized by the PhD student association in business administration, Faculty of Business Administration, Université Laval, November 2004.
  • “Renewing a company brand image: The case of McDonald’s”. Session organized for Université Laval’s team participating in the MBA competition at Concordia University, November 2004. Case resolution exercise.
  • Participant to the teaching roundtable in international marketing. Conference of the Academy of International Business, Stockholm, July 2004.
  • “Kindle the flame, one student at a time”. Conference given at Université Laval during a round table, CAPTIC Conference 2004, “Learning… from pedagogical strategies”, March 2004.
  • “Motivation for improved learning”. Conference given at the Faculty of Business Administration, Roundtable on students’ motivation, Université Laval, October 2003.
  • “My team is a brand”. Lunch conference, Faculty of Business Administration, Université Laval, February 2003.
  • “The use of institutional levers in the internationalization of the firm”. Conference during a PhD class in international business, Université Laval, February 2003.
  • “The internationalization of Skoda in Great-Britain”. Session organized for Université Laval’s team participating in the MBA competition at Concordia University, November 2002. Case resolution exercise.