Cours et Séminaires / Courses & Seminars

"Dinggy Dinggy Show!"

Le Prof. Richelieu offre des cours et séminaires, à la fois informatifs et stimulants. Il utilise une approche unique, appellée “Concepts – Outils – Applications” (COA). Ces séminaires sont offerts en français, anglais, espagnol et roumain. Les sujets couverts sont les suivants / Prof. Richelieu offers informative and  engaging courses and seminars, using a unique approach called “Concepts – Tools – Applications” (CTA). These are offered in English, French, Spanish and Romanian, and cover the following topics:

  • Introduction to Sports Marketing (Bachelor’s degree)
  • Globalization and the Internationalization of Sports (Bachelor’s degree)
  • Marketing (Bachelor’s degree and Executive MBA)
  • International Marketing (Bachelor’s degree)
  • Promotion (Bachelor’s degree)
  • Sports Marketing in the Context of Globalization (MBA and Executive MBA)
  • Strategic Brand Management (MBA and Executive MBA)
  • International Marketing Management (MBA and Executive MBA)
  • Integrated Marketing Communications: Promotion Strategy (MBA)
  • Branding (PhD)
  • Special Topics in Marketing: Branding in Emerging Domains (PhD)
  • Current Research Trends in Marketing (PhD)
  • International Business (Bachelor’s degree, MBA and PhD)