Training workshops

Here are some examples of dynamic and informative training workshops that I provide:

  • How to build an authentic and successful sports brand?
  • How to optimize your sports brand potential?
  • How to transform a regional brand into a national brand?
  • How to make your branding strategy fit into your marketing strategy?
  • How to capitalise on global opportunities when you are not the New York Yankees or the Real Madrid of this world?
  • How to leverage your sports brand with retro marketing, “storytelling” and empowered fans?
  • How to leverage a city, a region or a country’s brand with an international sporting event? The power of place branding.
  • Why and how do athletes and artists become brands?
  • How can a sports organization or an athlete leverage the power of social networks?