Projets / Projects

Un objectif-clef de mes services-conseil : Créer de la valeur pour les organisations en faisant des gestionnaires des acteurs autonomes. Mon expertise s’adresse autant aux équipes et organisations professionnelles qu’aux clubs “mineurs”.  / One key objective of my consulting services: Bringing value to organizations by empowering managers. I am happy to provide my expertise to professional organizations, as well as to minor league teams.

À titre d’exemples, après avoir contribué à la stratégie de marque du Rouge & Or de l’Université Laval, je travaille actuellement sur celle des Citadins de l’UQAM. Ces études utilisent une approche de méthodes mixtes, pour ultimement élaborer des stratégies de marque gagnantes. / For instance, after contributing to the branding strategy of Laval University’s Rouge & Or, I am now working on the brand architecture of UQAM’s Citadins. These studies follow a mix-methods approach which, ultimately lead to winning branding strategies being put forward. 

Les services d’expertise que j’offre sont… / Examples of expert consulting work that I conduct include…

  • Building the brand architecture of the sports organization, while articulating coherent marketing actions.
  • Capitalizing on the full potential of a regional sports brand in order to transform it into a truly national brand.
  • Implementing a merchandising action plan that both reflects the authenticity of the sports brand and enables the organization to capitalize on business opportunities for traditional and non-traditional market segments (sports fans vs. lifestyle consumers).
  • Developing an international expansion plan for the sports brand, following a niche strategy.
  • Strengthening a sports brand through the “storytelling” and “consumactors” concepts.
  • Building the brand of a sports athlete.­
  • Capitalizing on social media in order to increase the interaction with fans and strengthen the emotional bond towards the sports brand.
  • Adapting to the transition from broadcasting to streaming, how the two might cohabitate in the future and how this transformation will impact the sports organization’s marketing and business plans.
  • Leveraging a city, a region or a country’s brand by hosting an international sporting event (“place branding” strategy).