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Témoignages / Testimonials

I have to say that during the first course you scared me a little. But I really appreciated your course and it was a pleasure to attend it. In a way, you make me like marketing. Thank you for your dynamism, I learned a lot!
The professor has very good teaching skills and he knows how to speak to his students. His sense of humour is unique!
André est un excellent professeur et collègue! Il sait faire ressortir le meilleur de chacun de ses étudiants, très facile d’approche, qui s’implique auprès de la communauté académique. Ses interventions dans les médias contribuent à éclaircir et vulgariser les enjeux majeurs en marketing sportif.
Il est évident que mes collègues et moi-même se souviendront de vous et ce même dans plusieurs années. Bien qu’extravagant, votre style vestimentaire n’y sera pour rien, ce sont plutôt les leçons de vie et jusqu’à un certain point les morales derrières vos anecdotes qui résonneront dans l’esprit de vos anciens élèves.
Ce que je préfère le plus est le côté humain du professeur, qui est là pour transmettre son savoir par pure passion et non par obligation. Il nous encourage à participer et donner notre opinion, mais surtout, il nous donne le goût de revenir semaine après semaine pour apprendre dans sa salle de cours. C’est de loin le meilleur professeur que j’ai eu dans tous mon parcours scolaire.
The best and most interesting teacher I’ve had BY FAR!
Thank you for being such an amazing teacher!
He is really a good teacher and he makes the class a really interactive one. [...] his way of teaching is innovative and funny too!
André is one of those colleagues that inspires you (and the entire organization) to push your limits. Besides being a celebrated teacher and researcher, he’s just simply fun to work with.
This course [sports marketing] is definitely the highlight of my MBA program.

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Témoignages / Testimonials

I have to say that during the first course you scared me a little. But I really appreciated your course and it was a pleasure to attend it. In a way, you make me like marketing. Thank you for your dynamism, I learned a lot!

The professor has very good teaching skills and he knows how to speak to his students. His sense of humour is unique!

The best and most interesting teacher I’ve had BY FAR!

Thank you for being such an amazing teacher!

He is really a good teacher and he makes the class a really interactive one. [...] his way of teaching is innovative and funny too!

André is one of those colleagues that inspires you (and the entire organization) to push your limits. Besides being a celebrated teacher and researcher, he’s just simply fun to work with.

This course [sports marketing] is definitely the highlight of my MBA program.