Témoignages / Testimonials

Expert du Sportainment. Créateur de Valeur. Conférencier Inspirant. // Sportainment Expert. Value Creator. Engaging Speaker.

I first met André early in his career and was struck by his intelligence, global perspective, maturity and thoughtfulness. In his presentations, André used daring and novel approaches to his storytelling, making his ideas and presentations both memorable and effective. He exemplifies many of Stephen Covey’s habits but in particular: seek first to understand, then to be understood.

Mr Richelieu was my professor for the Sports Marketing class. I highly recommend him as a marketing expert, with a huge passion for sports and a real commitment to teaching. Each class is a whole experience, meticulously prepared. He provides students with a lot of material (extremely detailed course website) as well as regular, personalized feedback. As he makes a lot of efforts, he expects his students to do the same, which in fact is quite easy: it is really motivating to study with such a passionnate and committed person ! Best professor I ever had !

André Richelieu gives very exciting classes about Sports Marketing, keeping his students very interested and motivated. I highly recommend his classes, because on top of being amazing, they are a real show, and of course this helps memorization!

M. Richelieu! Pourquoi un «!» après son nom? C’est simple: il représente un des meilleurs enseignants que j’aie eu le plaisir de voir s’exclamer à la Faculté des sciences de l’administration de l’Université Laval! Connaissant le nom de tous ses étudiants avant la pause du premier cours de la session, captant l’attention de son public à l’aide de grandes envolées lyriques et multipliant les interventions cultivées sur l’actualité du marketing (sportif) pour que sa classe demeure sur le qui-vive, M. Richelieu est un professeur et un être humain en or.

Il m’a fait découvrir une nouvelle façon d’enseigner et m’a fait comprendre qu’il faut toujours aller au bout de soi pour atteindre ses rêves. J’en profite ici pour le remercier encore pour tout ce qu’il nous a transmis!

A citizen of the world, Andre is a global expert on Sports Marketing and Brand Management. He marries academics with real life examples, which makes his pedagogy both impactful and relevant. Andre is a great asset to any university but also to various organizations in need of new energizing ways to look at Sports Marketing.

He redefines how to teach by presenting a concept more like ‘’siminars’’, where everyone can contribute and debate on many topics. His dynamism, when he’s on stage, helps us crystallize our learnings!

Mr Richelieu is not only the best professor I have ever learned from, but quite simply the best professor any student could ever ask for. [...] In a few words, he is the professor that taught the most while giving me the most fun in class.

André is one of those colleagues that inspires you (and the entire organization) to push your limits. Besides being a celebrated teacher and researcher, he’s just simply fun to work with.

J’ai eu le grand plaisir d’avoir Monsieur Richelieu comme professeur en marketing durant mes études au MBA. Il est à mes yeux un expert du domaine du marketing et il sait comment garder en alerte ses étudiants pendant plusieurs journées complètes de cours ayant lieu les fins de semaine. Il est un excellent pédagogue et sait rendre sa matière intéressante au point où l’on désire toujours en savoir plus.

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