Bio

Pédagogie, Authenticité, Excellence / Pedagogy, Authenticity, Excellence

André Richelieu

André Richelieu

Prof. Richelieu se spécialise en construction et gestion des marques sportives depuis plus de quinze ans. Il étudie également la mise en marché des villes, régions et pays, via le sport (“place branding”). Sur scène, on le surnomme le “Tom Jones du Edutainment”! Il est basé à Montréal, Canada. 

His research relates to how sports organizations can leverage their brand equity by capitalizing on the emotional connection they share with their fans, and on how these sports organizations can internationalize their brand. He also studies place branding strategies through sports. On stage, he is known as the “Tom Jones of Edutainment”! He is based in Montreal, Canada.